Posts Tagged Zip

USPS | Changing the Way You Mail with Presort Services

Presort Services: Changing the Way You Mail

mailworksWith new services and programs offered by the USPS, not to mention changing mail characteristics, have you changed the way you think about your outgoing mail?

Engaging with a Presort Service provider allows companies to take advantage of postal discounts. Discounts are achieved when many pieces are sorted to the same 5-digt ZIP Code. By commingling your outgoing mail with mail from other companies, Presort Service providers are able to maximize postage discounts and pass that savings along to you.

The number of organizations choosing to partner with Presort Service providers has grown over the past several years. The driving factors include security, control and economics.

Presort Services have made large investments in new technology – both equipment and software. Providers have been working closely with the USPS and mailers to improve workflows and standards. While this has forced many smaller shops to close their doors, larger more robust service providers have been thriving.

Here are a few questions you may want to ask a potential service provider:

  • How many pieces of mail do they process daily/weekly/monthly? Is this primarily local or national mail? (This information may help determine your postage rate.)
  • Do they process First Class, Standard and Non-Profit Mail?
  • Do they process letters and flats?
  • How secure is their facility, including the dock area?
  • Do they provide pick up service? Is there a fee for this service?
  • Will they also meter mail for you? Will they agree to serve as a backup should your own meters be out of operation?
  • Are they up-to-date with Intelligent Mail barcode? This will be mandatory beginning January 2013.
  • Are employees background checked?
  • Is there an on-site USPS postal verifier?
  • Does USPS pick up from their dock? Or do they deliver to the nearest postal sorting facility?

Take a few minutes and think of the ways a Presort Service provider could benefit your organization. Cost savings, improved workflows, and security of your mail are just a few of the advantages these vendors bring to your company.

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The Triumphant Return of Mr. ZIP | 50 Years

How Much Do You Think About ZIP Codes?

logo1It’s just a string of numbers you add to your letters, cards and packages, right?

There is a whole history, and a pretty cute character, that helped educate your parents and grand parents on how to use these codes and improve mail service.

In July 1963, the postal service implemented the Zone Improvement Plan or ZIP code as it is commonly called.  The ZIP code is comprised of 5 digits specific to an area.  These codes assist in routing mail efficiently for the USPS.

Predicting that the public would be less than enthusiastic about memorizing not only their ZIP code, but those of family and friends, the USPS introduced Mr. ZIP in late 1962.

Mr. ZIP appeared on buttons, signs, magazines, and even the edges of a sheet of stamps. The point was to educate the public and ingrain the use of ZIP codes to all mailers.  Including a ZIP code promised “space-age speed”.

50 years later and Mr. ZIP stands as one of the most successful ad icons of all time.  The USPS notes that by 1967, 80% of all Americans recognized him and knew what he stood for.

Mr. ZIP was retired in 1986, but with the 50 year anniversary in 2013, you can expect to see him popping up all over the place.  He even has his own page on the Smithsonian’s National Postal Museum websitemr_zip_650x300_a01_101201_e

This simple doodle was able to move the general public into participating in the Zone Improvement Plan – which increased efficiency and speed for the USPS for generations to come.

Please enjoy this video from the mid-1960’s starring our friend, Mr. ZIP!

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