Posts Tagged usps promo

USPS Promo | Using Variable Data Personalization?

Using Variable Data Personalization?

Take advantage of this current USPS promotion “Mail and Digital Personalization Program”.

USPSpromoMay 1 through June 30, 2014 USPS is allowing mailers using personalization such as personal URLs, web pages or mobile applications linked to the mailpiece a 2% discount on eligible postage.
Message and content of the mailpiece must be relevant and highly personalized to qualify. Personalized content must contain or be based on factual or behavioral information specific to the recipient. An address block alone does not qualify.

Each mailpiece must contain a pURL, or mobile technology such as QR codes, that direct recipients to an active, unique website. Unique URLs allow the mailer to track and measure individual web activity.

Eligible mail classes include First Class presort and automation letters, cards and flats as well as Standard Mail letters and flats. Postage payment may be permit imprint, or precancelled stamp permit. Some mailings using meter imprint may qualify – check with your local BMEU. Mailing must be presented between May 1 and June 30, 2014.

You can learn more about this variable data promotion by visiting Postal Explorer. A range of documents, including an FAQ can be found here – https://ribbs.usps.gov/mailingpromotions/documents/tech_guides/MailandDigitalPersonalizationPromotion.htm

 

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USPS | Picture Permit Promotion

Picture Permit Promotion

August 1 – September 30, 2013

0612_PicturePermit_storyAdd value to your mailpiece in a creative way using the new Picture Permit Imprint Indicia.  Incorporate a company logo, brand image or trademark to the area where a stamp, meter imprint of permit imprint would appear.

Boosting your brand recognition, logos, products and promotions could improve the overall effectiveness of your mailing.

Picture Permit mail is available for presorted First Class mail and Standard letters. Full Service Intelligent Mail barcode is a requirement.

There is an extra fee per piece – for First Class letters and cards the additional fee is $0.01, for Standard letters the fee is $0.02 per piece.

The USPS will begin a promotion of Picture Permit mail beginning August 1, 2013 and running through September 30, 2013.  Registration for the promotion begins June 1.

This promotion will eliminate the per piece fees for both First Class and Standard letters and cards.  There is a 4 step application process which must be approved by the USPS Program Office prior to promotion registration.

Picture Permit Requirements:

  • Logos, brand images or trademarks
  • Color images only
  • Mailpiece must include Intelligent Mail barcode
  • Application, design approval and sampling prior to mailing

Benefits:

  • Boost mailpiece visibility, value and potential open rate
  • Increase brand awareness
  • Promote company products and services

How would you use Picture Permit Imprint Indicia to benefit your company? We would love to hear your ideas and successes!

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