Posts Tagged Save Money
Get Started with Every Door Direct Mail
How much do you know about the USPS program Every Door Direct Mail?
Every Door Direct Mail (EDDM) gives you the ability to target a local neighborhood or to reach customers/prospects nationwide. The Simplified Mailing Process helps you identify which USPS mail routes to include in your targeted mailing area. There is a super cool, intuitive EDDM application available online to get you started.
You can access the online tool and get more information here: https://www.usps.com/business/every-door-direct-mail.htm
Who can benefit from EDDM?
- Auto dealerships
- Arts organizations
- Business services
- Dry cleaners
The list could go on and on. If you want to reach a local, or even national, audience EDDM provides an easy, cost effective marketing channel. Remember that $31,000.00 postage savings for my local customer?
Some things to keep in mind when planning your mailing:
- Mailpieces must meet Standard flats specifications
- Minimum length 11 ½” OR
- Minimum height 6 1/8”
- Weight equal to or less than 3.3 ounces
- Must contain at least 200 pieces (with a maximum per day of 5,000 pieces for the EDDM Retail option, but unlimited for the EDDM BMEU option)
The USPS is hosting a series of FREE business seminars designed to help you gain a greater understanding of this new service and how it can support your marketing plan.
I suggest reaching out to your local Postal Customer Council to find where and when the next seminar will take place in your area. You can search for your local PCC chapter here: https://www.usps.com/business/local-pcc.htm
The Postal Customer Council is a terrific resource and I hope if you’re mailing, you are taking advantage of all the experience and expertise they can offer.
How do you see yourself using this new Postal Service program Every Door Direct Mail? We would love to hear your ideas and success stories!
For that matter, how many businesses understand what commingling mail is all about?
Although it may sound too good to be true, it’s not. Using an authorized mail house to process your mail can save your organization as much as 20% in postage.
In a nutshell, the mail house is providing a work share with the USPS. This cuts several steps out of the USPS work flow and in return, the mail house can offer discounted postage rates from the current $0.46 for a First Class letter.
Your mail is combined with other companies’ mail, sorted and released to the USPS. Other than your local authorized mail house collecting your mail, nothing changes – your mail still goes out same day, is still delivered in the same timely manner by a USPS letter carrier. But you SAVE $$$!
And doesn’t saving your organization money make you some kind of hero? Of course it does.
Contact Strahm today and we will show you how easy it is!
Looking for ways to control your mailing budget?
If so, take a hard look at your Undeliverable As Addressed (UAA) mail.
The USPS recently shared data from a 2010 report studying UAA mail. Prior to release of this report, the most recent data was from a 2004 study.
According to the study, the total volume of Undeliverable As Addressed mail dropped from 9.3 billion pieces (4.71 percent of total mail volume) in FY 1998 to 6.9 billion pieces (4.11 percent of total mail volume) in FY 2010.
Still falling short of former Postmaster General Jack Potter’s goal of a 50% reduction by 2010, this is still a notable decrease.
How are you impacted? Think of all the time and money spent designing, printing, preparing and applying postage to your mail. The mail returned to you as UAA is money down the drain. You won’t see a return on investment, or a bill paid, on mail that never made it to the designated recipient.
Historically, UAA mail runs in the range of 4 percent to 5 percent of total mail volume, and the percentages vary by class of mail. The volumes of UAA mail that the USPS forwards or treats as waste both saw declines, but the amount of UAA mail that the USPS returned to sender increased.
The USPS handles UAA mail in three ways: it is forwarded to the new address, it is disposed of as waste, or it is returned to the sender.
Although the Move Update requirements implemented in 2008 have had a direct impact on the reduction of UAA mail, the increase in the volume of mailpieces returned to sender is of note. These are the most costly UAA mail for the USPS to process at an average cost of 51.3 cents per piece.
All of this undeliverable mail costs both the USPS the mailers. Charles Hunt, the USPS program manager for licensing and move update support, told the Mailer’s Technical Advisory Committee (MTAC) that all postage rates could drop by one cent each if the UAA problem were taken out of the equation.
What can you do to decrease the amount of Undeliverable As Addressed mail you receive?
- Become vigilant about your list hygiene.
- Maintain suppression lists of those customers who have requested not to receive mailings from your organizations.
- Frequently update your list to remove any UAA addresses returned to you.
- Work with your mail service provider to design mailpieces for postal automation compatibility.
There are so many resources out there for address cleansing and updating. The benefit is to you in doing your part; it not only reduces waste, but helps to ensure that your message is indeed reaching the target.