Posts Tagged pURL

Personalized URL Tips!

Tips for Using PURLs

If you’ve ever considered using Personalized URL as part of your mail campaign, here are some helpful tips we’ve compiled.

Starting at square one –

  1. Start with a new domain name. You can use Go Daddy’s bulk registration tool to see which ones are available to you. Get creative and tie your domain name into your campaign vision.
  2. When crafting your PURL message, don’t offer too many choices to the respondent. Give them one offer or one premium, not 10 different offers. When a respondent has to stop and think over an offer, they are more likely to click away and never respond.
  3. Keep the landing page clean, simple and relevant. Don’t crowd your message or add distractions. White space is your friend here, just as in a direct mail piece.
  4. Get them to the submit button as quickly and painlessly as possible. Only ask questions that are absolutely necessary; oftentimes you can get some of this information after they respond.
  5. If they are able, ask your PURL vendor to customize the thank you page and email follow up as well. Personalization goes a long way in increasing response and customer loyalty.

A PURL offers valuable information. You can track who visited their landing page and responded, who visited but didn’t choose to respond, and who didn’t visit at all. Each type offers unique insight to the effectiveness of your marketing, allowing you to tweak future communications to prospects and clients.

How do you see yourself using PURLs to enhance customer communications? We’d love to hear your feedback.

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Increase ROI with Direct Mail Design | Top 10 Recommendations

Often I am asked by novice direct mailers what elements to include on their mail piece. They are simply looking to design the best mailer possible to yield a high ROI.

Here are my Top 10 recommendations                        (in no particular order)

  1. Make sure your list, mail piece and message are all targeted to the correct audience. What is your goal – lead generation, customer retention, a new product roll out?
  2. A clear, provocative call to action and a nice incentive.
  3. A compelling message – don’t forget, most people want to know “What’s in it for Me?”
  4. A First Class mail permit.  Don’t skimp on standard mail postage. 10% of your mailing list may never receive the mail piece and you’d be surprised how many people simply disregard any piece of mail with a standard permit.
  5. Add a PURL, or Personalized URL. This will tie your printed piece with an online experience. Make sure the PURL ties in with your theme.
  6. As long as we’re adding hot new technology with that PURL, let’s add a QR, or Quick Response, code. You’ve probably been seeing a lot of QR codes on all kinds or marketing – from billboards to pizza boxes. We’ll talk more about QR codes and using them effectively in an upcoming blog.
  7. Use a fresh, unexpected image and a memorable tag line. You only have seconds to grab the reader’s attention.
  8. You’ve probably heard it said a million times, and it’s true, your response rate is only as good as your list. We will delve into list effectiveness in future blogs.
  9. Include a follow up on the call to action. Perhaps include an expiration date. This also makes room for a second communication (perhaps an email?).
  10. Since we repeated the call to action, repeat the PURL as well. Remind them how to respond to that call to action!
Tell us, what are your thoughts on creating the ideal direct mail piece?  We’d love to hear your suggestions!

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USPS Promo | Using Variable Data Personalization?

Using Variable Data Personalization?

Take advantage of this current USPS promotion “Mail and Digital Personalization Program”.

USPSpromoMay 1 through June 30, 2014 USPS is allowing mailers using personalization such as personal URLs, web pages or mobile applications linked to the mailpiece a 2% discount on eligible postage.
Message and content of the mailpiece must be relevant and highly personalized to qualify. Personalized content must contain or be based on factual or behavioral information specific to the recipient. An address block alone does not qualify.

Each mailpiece must contain a pURL, or mobile technology such as QR codes, that direct recipients to an active, unique website. Unique URLs allow the mailer to track and measure individual web activity.

Eligible mail classes include First Class presort and automation letters, cards and flats as well as Standard Mail letters and flats. Postage payment may be permit imprint, or precancelled stamp permit. Some mailings using meter imprint may qualify – check with your local BMEU. Mailing must be presented between May 1 and June 30, 2014.

You can learn more about this variable data promotion by visiting Postal Explorer. A range of documents, including an FAQ can be found here – https://ribbs.usps.gov/mailingpromotions/documents/tech_guides/MailandDigitalPersonalizationPromotion.htm

 

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Data Tips | Don’t Let All The Talk of Big Data Scare You Off!

Don’t Let All The Talk of Big Data Scare You Off!

Here are a few tips to get you started.

  1. Decide on a strategy: How can you improve your current strategy with data? Think about what data you want to collect and how it will be used in future marketing efforts. How will this affect the marketing channels you choose – direct mail, email, social media?BigData
  2. What do your customers want?  Identifying what matters to your customers allows you to improve your communications with them. This also helps you craft and target personalized messages to customers through any of the marketing channels you may choose.
  3. Don’t ask for too much:  Give some thought to what data you really need right now. Do you need to improve your email address list? Find out what services/products are most important to customers? Determine how satisfied they are with your business? Keep it short and simple for them to respond. You can always dig deeper for more information down the road.
  4. Give multiple methods of responding:  If you are using direct mail to contact customers/prospects, include a website where they can submit information, take a survey, etc. Consider response cards, pURL’s and QR codes. Make sure all pieces are mobile compatible. Test, test, test to make sure all of your communication platforms work seamlessly.
  5. Don’t get overwhelmed or discouraged: Data is a big area and can be a lot to wrap your head around. Start small. And don’t expect overnight success. Build on what you have and tweak your communications as you add more data.

More questions about how data can help you grow your business and deepen relationships with customers? Call one of our qualified Customer Service Representatives today to discuss your needs. | (816) 756-2733

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Strahm Holiday Card – QR Code – pURL – Freemium!!!!

Deck the Halls with Boughs of Holly – Falalalalalalalala

deckthehallsWe mailed our annual holiday cards this week and followed up with an email. We like to take a moment to show our appreciation to all of our customers and friends for their business over the past year.

Keep your eyes out for these cards and emails; we’ve included a special QR code and pURL you can use to order a (free!!) personalized 3D Cube or Accordion picture display perfect for your desk or home.

Not sure what to get your friends/family – or even a treat for yourself – these personalized picture displays make a great gift!

Happy Holidays to each and every one of you.

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Got Freemium?

FREEMIUMS! GET YOUR STRAHM FREEMIUMS!

SF-Enjoy-LongThe term freemium is coined using two powerful words ‘Free’ and ‘Premium’.

What is Strahm offering? Click here to find out!

From time to time, we like to ask customers if we’re delivering the highest level of quality on jobs and service. As part of the Freemium program, we’ve put together a quick, three question survey.

Once you complete the survey you will then be given access to our online store. Here you can choose your favorite Freemium, Accordion Pix or the 3-D Cube. They both allow you to upload your personal images to display and showoff on your desk!

SF-ApixAccordion Pix: An irresistibly fun way to display your photos at work. Accordion Pix allows you to upload seven images so you can show off all your favorites!

SF-3Dcube3-D Cube: A playful alternative to the traditional ways of displaying your photos at work. With this 3-D Cube you can display five images so you’ll have more of your favorites in view. Customize and express yourself in 3D!

(Ask how Strahm can help you with a Freemium Appreciation for your clients)

On Thursday, September 19th Strahm sent out a self-mailer to everyone on our mailing list. The self-mailer contains a QR code to scan, and a pURL you can use in your web browser.

On Monday, September 23rd Strahm sent out a blast email to all of our email contacts. The email contains a link to their pURL. They will simply click on it and go to their personalized page.

Make sure you’re on Strahm’s mailing list to take part in our next Freemium. Visit our website to subscribe to our monthly newsletter, or just send an email with all your contact information to webmaster@strahm.com.

Today is your chance to participate! Act fast, only 500 Freemiums available!!!! CLICK HERE NOW and check out the Strahm Freemium campaign for yourself … Enjoy!

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Increase ROI with Direct Mail Design

Often I am asked by novice direct mailers what elements to include on their mail piece. They are simply looking to design the best mailer possible to yield a high ROI.directmail

Here Are My Top 10 Recommendations

(In no particular order)

  1. Make sure your list, mail piece and message are all targeted to the correct audience. What is your goal – lead generation, customer retention, a new product roll out?
  2. A clear, provocative call to action and a nice incentive.
  3. A compelling message – don’t forget, most people want to know “What’s in it for Me?”
  4. A First Class mail permit.  Don’t skimp on standard mail postage. 10% of your mailing list may never receive the mail piece and you’d be surprised how many people simply disregard any piece of mail with a standard permit.
  5. Add a PURL, or Personalized URL. This will tie your printed piece with an online experience. Make sure the PURL ties in with your theme.
  6. As long as we’re adding hot new technology with that PURL, let’s add a QR, or Quick Response, code. You’ve probably been seeing a lot of QR codes on all kinds or marketing – from billboards to pizza boxes. We’ll talk more about QR codes and using them effectively in an upcoming blog.
  7. Use a fresh, unexpected image and a memorable tag line. You only have seconds to grab the reader’s attention.
  8. You’ve probably heard it said a million times, and it’s true, your response rate is only as good as your list. We will delve into list effectiveness in future blogs.
  9. Include a follow up on the call to action. Perhaps include an expiration date. This also makes room for a second communication (perhaps an email?).
  10. Since we repeated the call to action, repeat the PURL as well.  Remind them how to respond to that call to action!

Tell us, what are your thoughts on creating the ideal direct mail piece?  We’d love to hear your suggestions!

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pURL and Landing Page Tips in Your Direct Mail Campaign

pURL and Landing Page Tips in Your Direct Mail Campaign

You’ve decided to launch a direct mail campaign and use a personalized URL (pURL) as part of the campaign. Here are some tips on making the experience as enticing and simple as possible for potential responders.DirectMailpURL

1. Make Sure the Landing Page Ties to the Marketing Message. The landing page should have the same look and feel, and even the same message, as the direct mail piece.  Keep the experience seamless to the customer. For the respondent, seeing the same message helps confirm they are in the right place. The message on the landing page should be as customized and personalized as possible.

2. Think Mobile. These days you can hardly swing a cat without hitting someone using either their smartphone or tablet. You must plan for this – no excuses! If it isn’t simple for the user to not only get to but use your landing page, they will just click away from it. This can be a significant portion of your response rate. Treat it as such.

3. Pre-fill Forms. If you are asking the respondent to fill out a form – such as subscribing to your newsletter – pre-populate that form as much as you can. The less work for the respondent, the better.

4. Don’t Ask for too Much. Don’t place huge information requirements on the respondent. Sure, you want data on your customers/prospects, but the more information they have to fill out, the lower the response rate. Very few respondents are going to wade through a 6 page, 30 question survey. Get only what you need for this particular campaign. You can always ask more questions as the relationship develops.

5. Employ Best Practices. Just as in any direct mail piece, your success lies in your message, call to action, offer and list.  Your direct mail piece will drive the respondent to your landing page where they will complete some action (place an order, take a survey, download a white paper).  Search out best practices; Hubspot offers some excellent tips for creating landing pages.

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Using Effective Marketing to Increase Customer Touch Points

Using Effective Marketing to Increase Customer Touch Points

effectivemarketingHow often do you “reach out and touch” your customers?

On average, it now takes nine touch points of communication to build a sales relationship. Most sales people give up after three.

The best way to lose a customer is to lose touch with him or her. Some data indicates that 60% of customer loss is due to lack of communication.

Every prospect and customer should hear from your company at least every 90 days. Savvy marketers reduce this cycle to every 30 days.

Sales force effectiveness increases by as much as 40% when supported by an effective marketing campaign.

Direct mail as part of an ongoing campaign can reinforce your brand again and again. Mail is effective for creating and building brand awareness.

Use strong, targeted messages when “talking” to your customers. How will your product or service help them? Customers are looking for one of two things – reducing or eliminating their pain or increasing their pleasure. It’s a simple as that.

Use a variety of methods for communicatingtouchpoints

  • Direct mail – especially personalized, interactive pieces
  • Email or PURL campaigns
  • Open Houses
  • Phone Calls!  When was the last time you just said hello?
  • Surveys

So how are you going to step out and communicate with your customers and prospects?

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pURL | Personalized URL Campaign Tips

Tips for Using PURLs

If you’ve ever considered using a Personalized URL as part of your mail campaign, here are some helpful tips we’ve compiled.

LWC_ProductDataSheet

Starting at square one –

  1. Start with a new domain name. You can use Go Daddy’s bulk registration tool to see which ones are available to you. Get creative and tie your domain name into your campaign vision.
  2. When crafting your pURL message, don’t offer too many choices to the respondent. Give them one offer or one premium, not 10 different offers. When a respondent has to stop and think over an offer, they are more likely to click away and never respond.
  3. Keep the landing page clean, simple and relevant. Don’t crowd your message or add distractions. White space is your friend here, just as in a direct mail piece.
  4. Get them to the submit button as quickly and painlessly as possible.  Only ask questions that are absolutely necessary; oftentimes you can get some of this information after they respond.
  5. If they are able, ask your pURL vendor to customize the thank you page and email follow up as well. Personalization goes a long way in increasing response and customer loyalty.

A pURL offers valuable information. You can track who visited their landing page and responded, who visited but didn’t choose to respond, and who didn’t visit at all. Each type offers unique insight to the effectiveness of your marketing, allowing you to tweak future communications to prospects and clients.

How do you see yourself using pURLs to enhance customer communications?  We’d love to hear your feedback.

Contact Strahm today to start your personalized campaign! custserv@strahm.com |  (816) 756-2733.

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