Posts Tagged Promotion
Picture Permit Promotion
August 1 – September 30, 2013
Add value to your mailpiece in a creative way using the new Picture Permit Imprint Indicia. Incorporate a company logo, brand image or trademark to the area where a stamp, meter imprint of permit imprint would appear.
Boosting your brand recognition, logos, products and promotions could improve the overall effectiveness of your mailing.
Picture Permit mail is available for presorted First Class mail and Standard letters. Full Service Intelligent Mail barcode is a requirement.
There is an extra fee per piece – for First Class letters and cards the additional fee is $0.01, for Standard letters the fee is $0.02 per piece.
The USPS will begin a promotion of Picture Permit mail beginning August 1, 2013 and running through September 30, 2013. Registration for the promotion begins June 1.
This promotion will eliminate the per piece fees for both First Class and Standard letters and cards. There is a 4 step application process which must be approved by the USPS Program Office prior to promotion registration.
Picture Permit Requirements:
- Logos, brand images or trademarks
- Color images only
- Mailpiece must include Intelligent Mail barcode
- Application, design approval and sampling prior to mailing
- Boost mailpiece visibility, value and potential open rate
- Increase brand awareness
- Promote company products and services
How would you use Picture Permit Imprint Indicia to benefit your company? We would love to hear your ideas and successes!
USPS Promotions – Direct Mail Mobile
Program Period: March 1 – April 30, 2013
Registration Period: January 15 – April 30, 2013
Discount Amount: 2% of eligible postage
Eligible Mail Classes: Standard Mail letters and flats, Nonprofit Standard Mail letters and flats, First Class Mail presort and automation letters, cards and flats.
Registration Requirements: Must register on the Business Customer Gateway via the Incentive Program service and agree to promotion terms. Must specify which permits and/or CRIDs will be participating in the program. It is recommended that mailers register several days in advance of the qualifying mailing. As part of terms of agreement, mailer will complete a survey about their participation in the promotion.
The promotion expands on previous initiatives and continues the Postal Service’s strategy encouraging mailers to tie direct mail with mobile technology. Business mailers are being offered two ways to participate and increase value in their mail.
Mailers will use a mobile barcode or other technology to drive the recipient to a digital coupon or lead them to a site that initiates a one-touch phone call on the mobile device.
Growth in digital coupons is expected to continue as internet and smart phone usage expand. Consumers are more comfortable with technology than ever.
This promotion will encourage mailers to integrate hard-copy coupons in the mail with mobile devices, without facilitating a digital relationship between businesses and consumers as an alternative to mail.
Components of Mobile Coupon
- The physical mailpiece must be a coupon
- The coupon is a voucher or code entitling the holder to a discount off the price of a particular product or service
- Discount is offered only to mailpiece recipients and is not a discount or sale price on a product/service available to all consumers
- Coupon mailpiece must contain one of the following print-mobile technologies
- 2D barcode, RFID chip, NFC Smart Tag on the mailpiece that can be scanned or read by a mobile device linking to a mobile coupon that can then be stored on the mobile device
- A short number to be used to initiate text message communication. The text message triggers an SMS/EMS or MMS message with a one-time coupon or coupon code. Texts that allow a consumer to sign up for ongoing coupon delivery via text are not eligible.
- Coupon Redemption
- Coupon mailpiece must be redeemable at retail locations by both methods described below.
- The mailpiece coupon can be presented at a retail location to receive discount
- The print-mobile technology allows the customer to store the coupon on a mobile device which can be presented at the retail location for discount
- Mailers who sell exclusively online or do not have a retail location where physical coupons can be redeemed must meet the following requirements
- Mailpiece must contain a code that can be used to receive the discount online or through a call center
- Coupon discount is offered only to mailpiece recipients
- Mailpiece must contain a mobile-print technology such as mobile barcode, RFID chip or smart tag.
- The whole of the shopping experience and path to purchase must be mobile optimized
- Coupon mailpiece must be redeemable at retail locations by both methods described below.
The USPS FAQ can be found here: https://ribbs.usps.gov/mobilebarcode/documents/tech_guides/upcoming/MobileCouponandClicktoCallFAQs.pdf
We encourage you to be creative and have fun with this promotion! If there are any questions we can answer or you need additional information, please call one of our Customer Service Representatives at (816) 756-2733.
The USPS 2012 Holiday Shopping Promotion offers 2% discount. Below are the details you need to get started!
- Promotion runs November 7th through November 21st 2012.
- Registration is required. Registration is open from September 15th through November 21st.
- You can receive a 2% upfront postage discount on First-Class Mail® presort & automation letters, cards & flats & Standard Mail® with a two-dimensional (2-D) barcode, such as a QR code, that can be read or scanned by a mobile device.
- There must be text near the 2D barcode guiding the customer to scan the barcode and/or information about the landing page.
- The barcode must lead the recipient to a mobile-optimized shopping website that enables the purchase of a product.
- The website must allow the recipient to purchase a product through their mobile device. The sale of services will not qualify. The sale must result in an item being shipped via USPS or other carrier.
- Mailers may also qualify for an additional 1percent rebate on the postage of their qualifying mailings if 0.5% of their orders are fulfilled via Priority Mail® with Delivery Confirmation between November 9, 2012 and December 31, 2012.
- All mailings must be submitted electronically.
- Mailings of automation letters or flats must have IMb.
- Discount is only available at the time of mailing; there is no process to receive a rebate or credit after mail has been accepted by USPS.
More detailed information, including an FAQ can be found here https://ribbs.usps.gov/index.cfm?page=mobilebarcode
U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion
Direct Mail Discounts for Online Merchants Timed for Cyber Monday
July 18, 2012
Release No. 12-084
WASHINGTON — Cyber Monday was the busiest shopping day last year. Up 29 percent over 2010, Cyber Monday’s purchasing surge was no doubt due to a number of deals offered by retailers. And with the deal the U.S. Postal Service is planning for online merchants this holiday season, Cyber Monday 2012 could be even better.
Designed to drive online product purchases by putting mobile-optimized promotional offers, coupons and catalogs into consumers’ hands, the U.S. Postal Service’s 2012 Holiday Mobile Shopping Promotion will offer online merchants an upfront 2 percent postage discount on Standard Mail and First-Class Mail letters, flats and cards (presort and automation) that include a mobile barcode or print/mobile technology — such as a QR code — that can be read or scanned by a mobile device and leads the mail recipient to a mobile-optimized shopping website. The promotion will run Nov. 7- Nov. 21, 2012.
Mailers may also qualify for an additional 1 percent postage rebate on their discounted mailings if a portion of their product orders are fulfilled via Priority Mail between Nov. 9, 2012, and Dec. 31, 2012. The 2012 Holiday Mobile Shopping Promotion is subject to approval by the Postal Regulatory Commission.
“This latest pricing incentive solidifies the Postal Service’s leadership role as a catalyst of e-commerce trade between consumers and online merchants,” said Gary Reblin, vice president, Domestic Products. “The reliability of mail to serve as the on-ramp for mobile commerce, along with the tremendous growth of mobile devices, gives online merchants a surefire way to generate sales this holiday season.
“By offering a short-term promotion linking mail and mobile devices during the key holiday purchasing timeframe, the Postal Service is providing online merchants with an incentive designed to increase industry adoption of a physical-to-digital marketing approach.”
For additional information on the 2012 Holiday Mobile Shopping Promotion, go to RIBBS. Program registration opens Sept. 15, 2012, and continues through Nov. 21, 2012. Participants must agree to partake in a survey about the promotion.
The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.
Please Note: For broadcast quality video and audio, photo stills and other media resources, visit the USPS Newsroom at http://about.usps.com/news/welcome.htm.
A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation — 151 million residences, businesses and Post Office™ Boxes. The Postal Service™ receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations. With 32,000 retail locations and the most frequently visited website in the federal government, usps.com®, the Postal Service has annual revenue of more than $65 billion and delivers nearly 40 percent of the world’s mail. If it were a private sector company, the U.S. Postal Service would rank 35th in the 2011 Fortune 500. In 2011, Oxford Strategic Consulting ranked the U.S. Postal Service number one in overall service performance of the posts in the top 20 wealthiest nations in the world. Black Enterprise and Hispanic Business magazines ranked the Postal Service as a leader in workforce diversity. The Postal Service has been named the Most Trusted Government Agency for six years and the sixth Most Trusted Business in the nation by the Ponemon Institute.