Posts Tagged Promo

USPS Promo | Using Variable Data Personalization?

Using Variable Data Personalization?

Take advantage of this current USPS promotion “Mail and Digital Personalization Program”.

USPSpromoMay 1 through June 30, 2014 USPS is allowing mailers using personalization such as personal URLs, web pages or mobile applications linked to the mailpiece a 2% discount on eligible postage.
Message and content of the mailpiece must be relevant and highly personalized to qualify. Personalized content must contain or be based on factual or behavioral information specific to the recipient. An address block alone does not qualify.

Each mailpiece must contain a pURL, or mobile technology such as QR codes, that direct recipients to an active, unique website. Unique URLs allow the mailer to track and measure individual web activity.

Eligible mail classes include First Class presort and automation letters, cards and flats as well as Standard Mail letters and flats. Postage payment may be permit imprint, or precancelled stamp permit. Some mailings using meter imprint may qualify – check with your local BMEU. Mailing must be presented between May 1 and June 30, 2014.

You can learn more about this variable data promotion by visiting Postal Explorer. A range of documents, including an FAQ can be found here –



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USPS | Picture Permit Promotion

Picture Permit Promotion

August 1 – September 30, 2013

0612_PicturePermit_storyAdd value to your mailpiece in a creative way using the new Picture Permit Imprint Indicia.  Incorporate a company logo, brand image or trademark to the area where a stamp, meter imprint of permit imprint would appear.

Boosting your brand recognition, logos, products and promotions could improve the overall effectiveness of your mailing.

Picture Permit mail is available for presorted First Class mail and Standard letters. Full Service Intelligent Mail barcode is a requirement.

There is an extra fee per piece – for First Class letters and cards the additional fee is $0.01, for Standard letters the fee is $0.02 per piece.

The USPS will begin a promotion of Picture Permit mail beginning August 1, 2013 and running through September 30, 2013.  Registration for the promotion begins June 1.

This promotion will eliminate the per piece fees for both First Class and Standard letters and cards.  There is a 4 step application process which must be approved by the USPS Program Office prior to promotion registration.

Picture Permit Requirements:

  • Logos, brand images or trademarks
  • Color images only
  • Mailpiece must include Intelligent Mail barcode
  • Application, design approval and sampling prior to mailing


  • Boost mailpiece visibility, value and potential open rate
  • Increase brand awareness
  • Promote company products and services

How would you use Picture Permit Imprint Indicia to benefit your company? We would love to hear your ideas and successes!

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USPS Promotions | Direct Mail Mobile

USPS Promotions – Direct Mail Mobile

Program Period:  March 1 – April 30, 2013

Registration Period:  January 15 – April 30, 2013

Discount Amount:  2% of eligible postage

Eligible Mail Classes: Standard Mail letters and flats, Nonprofit Standard Mail letters and flats, First Class Mail presort and automation letters, cards and flats.

Registration Requirements: Must register on the Business Customer Gateway via the Incentive Program service and agree to promotion terms. Must specify which permits and/or CRIDs will be participating in the program. It is recommended that mailers register several days in advance of the qualifying mailing. As part of terms of agreement, mailer will complete a survey about their participation in the promotion.USPSMobile

Promotion Descriptions

Mobile Coupon

The promotion expands on previous initiatives and continues the Postal Service’s strategy encouraging mailers to tie direct mail with mobile technology. Business mailers are being offered two ways to participate and increase value in their mail.

Mailers will use a mobile barcode or other technology to drive the recipient to a digital coupon or lead them to a site that initiates a one-touch phone call on the mobile device.

Growth in digital coupons is expected to continue as internet and smart phone usage expand. Consumers are more comfortable with technology than ever.

This promotion will encourage mailers to integrate hard-copy coupons in the mail with mobile devices, without facilitating a digital relationship between businesses and consumers as an alternative to mail.

Components of Mobile Coupon

  1. The physical mailpiece must be a coupon
    • The coupon is a voucher or code entitling the holder to a discount off the price of a particular product or service
    • Discount is offered only to mailpiece recipients and is not a discount or sale price on a product/service available to all consumers
  2. Coupon mailpiece must contain one of the following print-mobile technologies
    • 2D barcode, RFID chip, NFC Smart Tag on the mailpiece that can be scanned or read by a mobile device linking to a mobile coupon that can then be stored on the mobile device
    • A  short number to be used to initiate text message communication. The text message triggers an SMS/EMS or MMS message with a one-time coupon or coupon code. Texts that allow a consumer to sign up for ongoing coupon delivery via text are not eligible.
  3. Coupon Redemption
    • Coupon mailpiece must be redeemable at retail locations by both methods described below.
      1. The mailpiece coupon can be presented at a retail location to receive discount
      2. The print-mobile technology allows the customer to store the coupon on a mobile device which can be presented at the retail location for discount
    • Mailers who sell exclusively online or do not have a retail location where physical coupons can be redeemed must meet the following requirements
      1. Mailpiece must contain a code that can be used to receive the discount online or through a call center
      2. Coupon discount is offered only to mailpiece recipients
      3. Mailpiece must contain a mobile-print technology such as mobile barcode, RFID chip or smart tag.
      4. The whole of the shopping experience and path to purchase must be mobile optimized

The USPS FAQ can be found here:

We encourage you to be creative and have fun with this promotion!  If there are any questions we can answer or you need additional information, please call one of our Customer Service Representatives at (816) 756-2733.

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USPS | 2013 Promos and Incentives

USPS Promotions and Incentives Announced for 2013

promosFirst Class and Standard mailers have six (6) new USPS promotions/incentives to take advantage of at various times throughout 2013.  The objective is to increase mail volumes from mailers.

The USPS was so successful with the Mobile Barcode incentives over the past two years, that similar incentives are offered and new incentives are being rolled out.


All programs will require the use of Intelligent Mail barcodes and electronic documentation submission.

Mobile Coupon/Click to Call

March 1 – April 30, 2013 (registration January 15 – April 30, 2013)

This promotion is based on showing the value of direct mail by encouraging customers to integrate printed coupons in the mail with mobile accessibility to redeem the coupon.  An upfront 2% postage discount is offered.

Earned Value Reply Mail Promotion

April 1 – June 30, 2013 (registration January 1 – March 31, 2013)

First Class Mail Business Reply and Courtesy Reply mailers will receive a $0.02 postage credit for each piece of Business Reply Mail (BRM) or Courtesy Reply Mail (CRM) piece that is scanned in the postal network.  This promotion encourages mailers to provide a reply mechanism that would utilize the USPS as a service provider for consumer replies.

Emerging Technologies

August 1 – September 30, 2013 (registration June 15 – September 30, 2013)

Designed to promote awareness of new technologies such as Near-Field Communication, Augmented Reality and Authentication, this promotion builds on the success of past Mobile Barcode promotions.  Mailers receive an upfront 2% postage discount.

Picture Permit

August 1 – September 30, 2013 (registration June 15 – September 30, 2013)

The Picture Permit promotion is designed to increase the use of picture permit indicia, which improves a mailpiece’s visibility and impact as a marketing tool.  First Class letters and postcards will receive a $0.01 discount per piece, and Standard Mail letters will be discounted $0.02 per piece.

Product Samples

August 1 – September 30, 2013 (registration May 1 – September 30, 2013)

The Product Samples promotion rewards mailers with a 5% upfront postage discount on qualifying mail that contains product samples.  The objective is to re-invigorate product sampling through the mail.

Mobile Buy-It-Now

November 1 – December 31, 2013 (registration September 15 – December 31, 2013)

An upfront 2% postage discount to mailers adopting and investing in technologies that enhance and engage consumers with mail.  Objective is to show how direct mail combined with mobile technology can be a convenient method for consumers to do their holiday shopping.

Details of each program in a handy, downloadable guide –

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USPS 2012 Holiday Shopping Promotion

USPS 2012 Holiday Promo Around The Corner!

The USPS 2012 Holiday Shopping Promotion offers 2% discount. Below are the details you need to get started!

  1. Promotion runs November 7th through November 21st 2012.
  2. Registration is required.  Registration is open from September 15th through November 21st.
  3. You can receive a 2% upfront postage discount on First-Class Mail® presort & automation letters, cards & flats & Standard Mail® with a two-dimensional (2-D) barcode, such as a QR code, that can be read or scanned by a mobile device.
  4. There must be text near the 2D barcode guiding the customer to scan the barcode and/or information about the landing page.
  5. The barcode must lead the recipient to a mobile-optimized shopping website that enables the purchase of a product.
  6. The website must allow the recipient to purchase a product through their mobile device.  The sale of services will not qualify.  The sale must result in an item being shipped via USPS or other carrier.
  7. Mailers may also qualify for an additional 1percent rebate on the postage of their qualifying mailings if 0.5% of their orders are fulfilled via Priority Mail® with Delivery Confirmation between November 9, 2012 and December 31, 2012.
  8. All mailings must be submitted electronically.
  9. Mailings of automation letters or flats must have IMb.
  10. Discount is only available at the time of mailing; there is no process to receive a rebate or credit after mail has been accepted by USPS.

More detailed information, including an FAQ can be found here

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USPS Holiday Mobile Shopping Promotion

U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion

Direct Mail Discounts for Online Merchants Timed for Cyber Monday

July 18, 2012

Release No. 12-084

WASHINGTON — Cyber Monday was the busiest shopping day last year. Up 29 percent over 2010, Cyber Monday’s purchasing surge was no doubt due to a number of deals offered by retailers. And with the deal the U.S. Postal Service is planning for online merchants this holiday season, Cyber Monday 2012 could be even better.

Designed to drive online product purchases by putting mobile-optimized promotional offers, coupons and catalogs into consumers’ hands, the U.S. Postal Service’s 2012 Holiday Mobile Shopping Promotion will offer online merchants an upfront 2 percent postage discount on Standard Mail and First-Class Mail letters, flats and cards (presort and automation) that include a mobile barcode or print/mobile technology — such as a QR code — that can be read or scanned by a mobile device and leads the mail recipient to a mobile-optimized shopping website.  The promotion will run Nov. 7- Nov. 21, 2012.

Mailers may also qualify for an additional 1 percent postage rebate on their discounted mailings if a portion of their product orders are fulfilled via Priority Mail between Nov. 9, 2012, and Dec. 31, 2012. The 2012 Holiday Mobile Shopping Promotion is subject to approval by the Postal Regulatory Commission.

“This latest pricing incentive solidifies the Postal Service’s leadership role as a catalyst of e-commerce trade between consumers and online merchants,” said Gary Reblin, vice president, Domestic Products. “The reliability of mail to serve as the on-ramp for mobile commerce, along with the tremendous growth of mobile devices, gives online merchants a surefire way to generate sales this holiday season.

“By offering a short-term promotion linking mail and mobile devices during the key holiday purchasing timeframe, the Postal Service is providing online merchants with an incentive designed to increase industry adoption of a physical-to-digital marketing approach.”

For additional information on the 2012 Holiday Mobile Shopping Promotion, go to RIBBS.  Program registration opens Sept. 15, 2012, and continues through Nov. 21, 2012. Participants must agree to partake in a survey about the promotion.

The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.

Please Note: For broadcast quality video and audio, photo stills and other media resources, visit the USPS Newsroom at

A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation — 151 million residences, businesses and Post Office™ Boxes. The Postal Service™ receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations. With 32,000 retail locations and the most frequently visited website in the federal government,®, the Postal Service has annual revenue of more than $65 billion and delivers nearly 40 percent of the world’s mail. If it were a private sector company, the U.S. Postal Service would rank 35th in the 2011 Fortune 500. In 2011, Oxford Strategic Consulting ranked the U.S. Postal Service number one in overall service performance of the posts in the top 20 wealthiest nations in the world. Black Enterprise and Hispanic Business magazines ranked the Postal Service as a leader in workforce diversity. The Postal Service has been named the Most Trusted Government Agency for six years and the sixth Most Trusted Business in the nation by the Ponemon Institute.

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