Posts Tagged Print

Strahm Automation | Open House

Add A Splash Of Color To Your Day!

Come join the Strahm Automation & Mailing Open House from 3-6pm TODAY!! Introducing our new Océ ColorStream 3500 Inkjet Printer.

This video showcases the newest addition to the Strahm Automation & Mailing family: Océ ColorStream 3500 Inkjet Printer.

It provides sharp, full color CMYK printing, even printing duplex simultaneously. This high speed printer can produce up to 1,000 letter size sheets per minute. Added to that is the ability to perf – both horizontal and vertical – and trim in line. What can’t this workhorse do?

With the Océ ColorStream 3500, Strahm gains the ability to more effectively respond to ever-changing customer demands, resulting in a finished product that delivers on expectations. At the same time, cutting edge technology and low-waste operation allow Strahm to pass savings along to customers.

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New Printer Alert!

Océ ColorStream 3500 Inkjet Printer

Interested in our high quality color digital print work? The video below highlights a variety of what we can offer along with introducing the newest member of the Strahm Automation family: Océ ColorStream 3500 Inkjet Printer. Give us a call today for more information: 913-756-2733

 

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Newest Member of the Strahm Family: Océ ColorStream 3500 Inkjet Printer

Introducing Our Newest Printer: Océ ColorStream 3500 Inkjet Printer

OceColorStreamInkJet

As our customer’s requirements evolve and grow, we continue to add efficiencies in our approach to all phases of production. Recently we have added an Océ ColorStream inkjet printer increasing flexibility for a wide range of applications.

The Océ ColorStream produces high quality, brilliant full color output ideal for transaction, transpromo, books and manuals, and direct mail. With reliable production and Océ’s DigitDot technology, even the most demanding of requirements can be met.

Keep an eye on our blog and social media for more details. Join our mailing list and you just may find an invitation to a future open house!

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An Ounce of Prevention is Worth Thousands in USPS Fines!

US Postal Service EMM Trays

Perils of Printers without Mail House Experience

If your printed piece is going out in the mail, how important is it to choose a printer with in-house mail capabilities?

Last week we had a meeting with a local printer who found this out the hard way. Due to their lack of experience in mailing, they were subject to some hefty USPS fines.

Certainly an avoidable situation, but how do you make a print/mail vendor selection?  Contact them directly and by all means request a tour of the facility. Here are some helpful questions to ask.

  • Ask for credentials.
    • Are they a USPS sanctioned mail co-mingler?
    • Do they provide NCOA, LACSlink or Fast Forward services?
    • Do they provide CASS certification?
    • Do they have an onsite USPS verifier?
    • Do they have an onsite MERLIN?
    • Does the USPS pick up from their dock, or do they deliver to BMEU?
    • Do key employees hold any industry certifications?  How often are they updated?
  • What services do they provide within their own production facility?
    • Color, highlight color, and black and white printing?
    • MICR capable?
    • Inkjet addressing for postcards or envelopes?
    • Collating?
    • Folding?
    • Intelligent mail inserters?
    • Match mailings?
    • HIPAA compliant?
  • How secure is their facility?
    • What is their business continuity plan?
    • What is their disaster recovery plan?
    • Secure building access?
    • 24/7 video monitoring of facility and production floor?
    • If mail is delivered to them, is it left unattended on the dock?
    • Are employees background checked?
An ounce of prevention is worth thousands in USPS fines!

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Tips For Preparing Digital Files For Print

Tips For Preparing Digital Files For Print

  • Ensure that all document pages are the same size and orientation. If page 1 is portrait, keep all subsequent pages portrait.
  • Printing simplex and duplex pages within the same document may not be supported. If you must print simplex and duplex pages within the same document, insert blank pages in the original layout and duplex the entire document. art-bleed
  • When possible, embed all fonts.
  • For best results, ensure that all color images are set at 300 dpi and black and white images are 600 dpi. Color images can be a lower resolution because your eye will naturally make up the difference. Black and white images require a higher resolution to keep images crisp.
  • Ensure that all graphics and images are in their final size, orientation and resolution.
  • Spell check your document.
  • Documents with bleeds should generally be set to .125” (approximately 3mm).
  • Gather all sources files – fonts, graphics, images and layout documents if requested.
  • Perform a visual preflight.
  • Prepare a mock up to give the printer as a finished sample.

The more knowledgeable you are about the imaging process from document creation to output, the easier it will be to get great results.

Questions about preparing files? Contact a Strahm Automation Customer Service Rep today. (816) 756-2733.

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How Important Is It To Choose A Printer With In-House Mail Capabilities?

If your printed piece is going out in the mail…

How Important Is It To Choose A Printer With In-House Mail Capabilities?

202c8812smHow do you make a print/mail vendor selection?  Contact them directly and by all means request a tour of the facility. Here are some helpful questions to ask.

 

 

  • Ask for credentials.
    • Are they a USPS sanctioned mail co-mingler?
    • Do they provide NCOA, LACSlink or Fast Forward services?
    • Do they provide CASS certification?
    • Do they have an onsite USPS verifier?
    • Do they have an onsite MERLIN?
    • Does the USPS pick up from their dock, or do they deliver to BMEU?
    • Do key employees hold any industry certifications? How often are they updated?
  • What services do they provide within their own production facility?
    • Color, highlight color, and black and white printing?
    • MICR capable?
    • Inkjet addressing for postcards or envelopes?
    • Collating?
    • Folding?
    • Intelligent mail inserters?
    • Match mailings?
    • HIPAA compliant?
  • How secure is their facility?
    • What is their business continuity plan?
    • What is their disaster recovery plan?
    • Secure building access?
    • 24/7 video monitoring of facility and production floor?
    • If mail is delivered to them, is it left unattended on the dock?
    • Are employees background checked?

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How Data Drives Marketing

How Data Drives Marketing | Engaging with Digital Consumers

datapeopleInfosys recently released a study “Engaging with Digital Consumers” which offered valuable insight into what consumers want and how your data driven marketing plays a role.

  • 57% said they would be “more likely” to make a purchase from a retailer again if the retailer kept them updated on new offers and services through social media.
  • 78% of consumers said they would be “more likely” to purchase again if provided with offers targeted to their specific interests and needs.
  • 45% said they would be willing to trade “some privacy” for offers specific to their individual shopping needs.
  • 43% said they wouldn’t mind if retailers’ apps tracked their phone’s or tablet’s location if it meant they would receive ads or promotions targeted to their local area.

Data is so important to driving your marketing campaign. As marketing continues to move toward multi-channel applications, you have increased opportunity to gather data from digital marketing and apply it to printed pieces and vice versa.

Here are a few ways you can use digital and print both to build your marketing database.

Beef up your data and help make consumers “more likely” to buy from you and continue to buy from you in the future.

Have questions about data driven multi-channel marketing? Contact us at sales@strahm.com or (816) 756-2733 and one of our qualified Customer Service Representatives will be glad to help!

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How to Generate Your USPS Mailer ID

How to Generate Your USPS Mailer ID (MID)

As we’ve discussed before, the old POSTNET barcode will be retired and replaced by Intelligent Mail barcode (IMb) as of January 28, 2013.

A 6 or 9 digit Mailer ID is part of the IMb make up. A reader has brought up the question of what a Mailer ID is and how to go about getting one.

What is a Mailer ID?

A Mailer ID (MID) is a numeric identification number used in the suite of Intelligent Mail barcodes and electronic documentation to identify the mail owner, mailing agent, or other service provider.

The MID is assigned by the Postal Service based primarily on documented historical volume.

What if I Use a Mail Service Provider?

Does your service provider have their own Mailer ID? If so, would it be better to use theirs or apply for your own? At Strahm, we use our MID on your outgoing mail, but request that you create and provide your own MID for pieces such as Courtesy or Business Reply Mail.

How Do I Get My MID? 

  1. Go to www.usps.com. The link to the Business Customer Gateway is in the lower right corner. This link will take you to the log in page.
  2. An existing user may “Sign In” with their username and password. New users should click “Sign Up”.
  3. On the Create Your USPS Business Account screen, make sure account type shows as Business, create a Username and Password, select a Security Question (you will setup two security questions and answers), complete all of the Name and Contact Info at the screen below, then click Create Account.
  4. You will be redirected to Select a Business Service screen.
  5. Under “Design and Prepare” choose Mailer ID.
  6. Click on the small box next to your company name. Click Next.
  7. Review the company information and click Confirm.
  8. New users will have to go through the Business Service Administrator process, click to confirm your agreement with the USPS Online Agreement.
  9. Select and put a check mark next to your company name and click Yes.
  10. On the Business Service Administrator Access screen, click continue.
  11. You will need to go back to the main screen of the Business Customer Gateway and login with your Username and Password.
  12. Choose Mailer ID under “Design and Prepare”
  13. On the “Welcome to the Mailer ID System” page, click “Request an MID”.  You may need to check a box located before your business name.
  14. At the “Apply for MID” screen, use the drop down menu and select “9 digit MID”, select one MID requested, then click “Request MID”.
  15. At the next screen, be sure that there is a check before the “Automatically Generate this MID” and in the right column, check ONLY “Full/Basic Service”.  Click “Request MID”.
  16. The system should issue your new Mailer ID on the next screen. Print or record this number and sign out.

 You are done and are now the proud owner of your very own Mailer ID. 

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