Posts Tagged Open House
Add a Splash of Color!
Strahm Automation invites you to join us on Friday, November 7th from
3–6pm at our open house. We are proudly introducing our new Océ ColorStream 3500 Inkjet printer!
The newest addition to our production facility provides sharp, full color CMYK printing, even printing duplex simultaneously. This high speed printer can produce up to 1,000 letter size sheets per minute. Add to that the ability to perf – both horizontal and vertical – and trim in line.
What can’t this workhorse do? We think our customers will love the new Océ 3500 as much as we do!
So come by November 7th, add a splash of color and something sweet to your day. We will be holding the open house from 3–6pm. Just follow the balloons at 17th and Broadway.
Strahm Automation & Mailing Services
1700 Broadway, Kansas City, MO 64108
Using Effective Marketing to Increase Customer Touch Points
On average, it now takes nine touch points of communication to build a sales relationship. Most sales people give up after three.
The best way to lose a customer is to lose touch with him or her. Some data indicates that 60% of customer loss is due to lack of communication.
Every prospect and customer should hear from your company at least every 90 days. Savvy marketers reduce this cycle to every 30 days.
Sales force effectiveness increases by as much as 40% when supported by an effective marketing campaign.
Direct mail as part of an ongoing campaign can reinforce your brand again and again. Mail is effective for creating and building brand awareness.
Use strong, targeted messages when “talking” to your customers. How will your product or service help them? Customers are looking for one of two things – reducing or eliminating their pain or increasing their pleasure. It’s a simple as that.
- Direct mail – especially personalized, interactive pieces
- Email or PURL campaigns
- Open Houses
- Phone Calls! When was the last time you just said hello?
So how are you going to step out and communicate with your customers and prospects?