Posts Tagged DirectMail

USPS ColorTranspromo Promotion

ColorTranspromo Promotion

The Color Transpromo Promotion will provide upfront postage discounts to mailers who use dynamic color print for marketing and consumer messages on their bills and statements.

Promotion Period June 1, 2015 – November 30, 2015                                                       blog promotion
Registration April 15, 2015 – November 30, 2015
Discount 2% of eligible postage
Eligible Mail First-Class Mail commercial letters that are part of an IMb® Full-Service mailing

Now is the perfect time to take advantage of the USPS Color Transpromo Promotion.

Transpromo is the use of space on your transactional statements to add promotional content. A majority of people still prefer to receive paper statements. Recent data breaches aside, a paper statement is tangible and less likely to be deleted or lost in the massive amounts of electronic messages received every day.

USPS reports that consumers spend 7 minutes per day sorting and reading their mail. 98% of mail is brought into the home the same day it is delivered. Bills and statements are particularly important, read and saved for longer periods. Compare this with the 15 – 20 seconds a person reads an unsolicited email.

Don’t limit yourself to generic marketing messages. Versatility and personalization are virtually unlimited, allowing you to develop relevant messages and offers. Tracking response rates has become easier than ever with use of personalized web pages and codes.

Transpromo is not just for marketing, either. Traditionally used to up-sell or cross-sell, it should also be used to educate about your industry or service, remind them of upcoming events or deadlines, or drive readers to a website.

Using color as part of your transpromo campaign helps to draw the reader’s eye to this special messaging. How can you incorporate an infographic, a fun drawing or even charts and graphs into your message?

Register with USPS and take advantage of the 2% postage savings by using Color Transpromotional mail today!

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Direct Marketing Program

My Direct Marketing Program Was a Success! Now What?

 

We talk a lot about developing a strong direct mail program – everything from list  development,      Direct Marketingtargeted messaging and calls to action. But what happens next?

Your marketing program was successful – people are redeeming coupons, visiting your store, signing up for your service. Are you capturing more data about them to use for future campaigns?

First, determine what you want to know. You can get pretty deep here, but below are a few data points you may want to consider.

  • Name?
  • Address?
  • Email address?
  • Product or service purchased?
  • Geographical area?
  • What and how did they respond to your marketing – email, in-store purchase, etc?

Try to keep your requests for more information simple. No one wants to answer 20 questions. It can come off as intrusive and really, the easier you make it, the better.

Look at it this way, I can go to ABC’s website to purchase a widget but I have to fill out a bunch of forms. Or I can go to Amazon and buy with one click. Even if Amazon charges me a little more for the widget, the ease of use has won me over.

You can see where we’re going with this. You can use this “beefed up” data to more effectively target your market, just don’t be creepy about it.

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Direct Mail Marketing Campaign

You’ve decided that you want to do a direct mail marketing campaign – now what?

Direct Mail images

You’re priority should be designing a mail piece that will deliver results. One important factor is the copy you use on your mailer.

Want some quick tips?

First make sure you nail down the message you want to send. Keep it short and simple – more words won’t necessarily grab the reader’s attention so focus on what is important to them about your product or service.

Keep the layout clean and simple too. Don’t use a lot of different fonts. Don’t have copy running all over the place in an attempt to be fancy. If you make it hard to decipher your message, guess what? No one will respond.

Focus on areas that the reader will naturally gravitate towards. Put your most important words (free offer, huge discounts, act now) in the headline, subheads and as the first parts of a sentence.

Take advantage of action words and verbs as much as possible. Don’t write about something, speak directly to your customer and tell them what you want them to do.

I can’t stress enough how important it is to proof read and then proof read again. Have co-workers and maybe even friends and family take a look. Sometimes you are so tied up in the process that you can’t see the forest for the trees!

Successful copywriting will get you off to a great start in designing your direct mail piece.

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7 Whys of Direct Marketing

Explore The “Why” of  Direct Marketing Instead of “How” To Do Direct Marketing

Technology is changing and getting better all the time. We all know this. We have easier, faster, less expensive options and channels to get our marketing message across. But perhaps we should explore the “Why” and the “What” of using direct mail.MarketingCampaign

It is important to understand your purpose for each campaign. The key objective for most direct mail marketing is to elicit a response from the recipient. This can be in the form of a purchase or action. You need to be clear, and make clear on your mailpiece, the purpose of your marketing campaign.

Here are seven key drivers to get your brain going in developing the “Why” of your next marketing campaign.

  1. Customer Acquisition. This is basic Prospecting 101. Direct mail is still a great option because it gets directly into your prospects mailbox. According to DMM, 98% of us still check our mailbox every day. Sure, you could purchase a list of email addresses for these prospects, but your impact may be slim. Think of how many unsolicited emails you receive (and quickly delete) every day. Now think of your mailbox and how many pieces of direct mail you receive. Not only that, but many people keep these mailpieces longer and refer back to them.  I know I do.
  2. Building Email List. For many businesses, their overall client list is far greater than their email list. If you need to grow your email list, direct mail can be a fantastic tool. Consider a personalized mailpiece with a nice incentive for signing up. Once you begin an email campaign to your new list, make sure you track response and keep your list clean. Include an Opt Out within the email itself. If a prospect has not agreed to your marketing emails, you should remove him or her from your list.
  3. Communication Preference. A study by Epsilon shows that people still prefer direct mail over email in almost every category including financial services, insurance and travel. Ask your customers how they like to be reached and respond accordingly. Tracking customer response rates of direct mail vs. email will also help guide you in communication channel. Don’t risk alienating customers.
  4. Multichannel Marketing. Aside from communication preference, why limit yourself to one channel of marketing? Combine a direct mail campaign with a follow up email campaign including the same marketing objective/message. Perhaps include a pURL on your mailpiece and a personalized link in your email. Use QR codes to drive respondents to your website for a special offer. While they are there, ask for their email address. Boom! Now you’ve accomplished driver #2 as well!
  5. Migration. Test, test, test and measure, measure, measure. This is all about knowing what works within a campaign. You want to make sure that not only is your message correct and relevant to a particular customer/prospect, but that it gets to them and is read.  If they aren’t responding to a mailpiece, are they responding to an email? Tweak your lists as necessary.
  6. Lifespan. Back to the issue of deleting unsolicited emails without even a glance! How quick are you to hit that delete button? But a properly crafted message, to the correct target and slated to be in mailboxes within a given date range, is most likely to make it into the home from the mailbox, allowing more potential to become actionable. 5 second email or 5 day direct mail?
  7. Differentiator. You have so many options available for direct mail. Think size, shape, feel. Think 3D and create a clever box or other shaped container. Most people can’t resist seeing what’s inside a box. The possibilities are really endless. The USPS will deliver most anything, anywhere for just a matter of postage. Make your mailpiece – and therefore      your message – stand out in the mailbox.

In short, take the time to determine why you are planning a marketing campaign. Make sure your message is relevant to and receivable by the correct person. Whether you choose mail or email, really grab their attention with something that sets you apart from all the other advertisers.

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How Data Drives Marketing

How Data Drives Marketing | Engaging with Digital Consumers

datapeopleInfosys recently released a study “Engaging with Digital Consumers” which offered valuable insight into what consumers want and how your data driven marketing plays a role.

  • 57% said they would be “more likely” to make a purchase from a retailer again if the retailer kept them updated on new offers and services through social media.
  • 78% of consumers said they would be “more likely” to purchase again if provided with offers targeted to their specific interests and needs.
  • 45% said they would be willing to trade “some privacy” for offers specific to their individual shopping needs.
  • 43% said they wouldn’t mind if retailers’ apps tracked their phone’s or tablet’s location if it meant they would receive ads or promotions targeted to their local area.

Data is so important to driving your marketing campaign. As marketing continues to move toward multi-channel applications, you have increased opportunity to gather data from digital marketing and apply it to printed pieces and vice versa.

Here are a few ways you can use digital and print both to build your marketing database.

Beef up your data and help make consumers “more likely” to buy from you and continue to buy from you in the future.

Have questions about data driven multi-channel marketing? Contact us at sales@strahm.com or (816) 756-2733 and one of our qualified Customer Service Representatives will be glad to help!

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Got Freemium?

FREEMIUMS! GET YOUR STRAHM FREEMIUMS!

SF-Enjoy-LongThe term freemium is coined using two powerful words ‘Free’ and ‘Premium’.

What is Strahm offering? Click here to find out!

From time to time, we like to ask customers if we’re delivering the highest level of quality on jobs and service. As part of the Freemium program, we’ve put together a quick, three question survey.

Once you complete the survey you will then be given access to our online store. Here you can choose your favorite Freemium, Accordion Pix or the 3-D Cube. They both allow you to upload your personal images to display and showoff on your desk!

SF-ApixAccordion Pix: An irresistibly fun way to display your photos at work. Accordion Pix allows you to upload seven images so you can show off all your favorites!

SF-3Dcube3-D Cube: A playful alternative to the traditional ways of displaying your photos at work. With this 3-D Cube you can display five images so you’ll have more of your favorites in view. Customize and express yourself in 3D!

(Ask how Strahm can help you with a Freemium Appreciation for your clients)

On Thursday, September 19th Strahm sent out a self-mailer to everyone on our mailing list. The self-mailer contains a QR code to scan, and a pURL you can use in your web browser.

On Monday, September 23rd Strahm sent out a blast email to all of our email contacts. The email contains a link to their pURL. They will simply click on it and go to their personalized page.

Make sure you’re on Strahm’s mailing list to take part in our next Freemium. Visit our website to subscribe to our monthly newsletter, or just send an email with all your contact information to webmaster@strahm.com.

Today is your chance to participate! Act fast, only 500 Freemiums available!!!! CLICK HERE NOW and check out the Strahm Freemium campaign for yourself … Enjoy!

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