Posts Tagged color
Add a Splash of Color!
Strahm Automation invites you to join us on Friday, November 7th from
3–6pm at our open house. We are proudly introducing our new Océ ColorStream 3500 Inkjet printer!
The newest addition to our production facility provides sharp, full color CMYK printing, even printing duplex simultaneously. This high speed printer can produce up to 1,000 letter size sheets per minute. Add to that the ability to perf – both horizontal and vertical – and trim in line.
What can’t this workhorse do? We think our customers will love the new Océ 3500 as much as we do!
So come by November 7th, add a splash of color and something sweet to your day. We will be holding the open house from 3–6pm. Just follow the balloons at 17th and Broadway.
Strahm Automation & Mailing Services
1700 Broadway, Kansas City, MO 64108
Perils of Printers without Mail House Experience
If your printed piece is going out in the mail, how important is it to choose a printer with in-house mail capabilities?
Last week we had a meeting with a local printer who found this out the hard way. Due to their lack of experience in mailing, they were subject to some hefty USPS fines.
Certainly an avoidable situation, but how do you make a print/mail vendor selection? Contact them directly and by all means request a tour of the facility. Here are some helpful questions to ask.
Ask for credentials.
- Are they a USPS sanctioned mail co-mingler?
- Do they provide NCOA, LACSlink or Fast Forward services?
- Do they provide CASS certification?
- Do they have an onsite USPS verifier?
- Do they have an onsite MERLIN?
- Does the USPS pick up from their dock, or do they deliver to BMEU?
- Do key employees hold any industry certifications? How often are they updated?
What services do they provide within their own production facility?
- Color, highlight color, and black and white printing?
- MICR capable?
- Inkjet addressing for postcards or envelopes?
- Intelligent mail inserters?
- Match mailings?
- HIPAA compliant?
How secure is their facility?
- What is their business continuity plan?
- What is their disaster recovery plan?
- Secure building access?
- 24/7 video monitoring of facility and production floor?
- If mail is delivered to them, is it left unattended on the dock?
- Are employees background checked?
An ounce of prevention is worth thousands in USPS fines!
No device – whether it be your computer monitor, digital printing, offset printing, etc – is capable of producing all of the colors a human eye can see. Each device works within a specific “color space” which makes up a certain gamut of colors.
Colors can shift in appearance from one device to another because of the variety of color spaces. These variations can result from differences in image sources; the way software applications define color; print media; and even the age or manufacturing difference of your monitor.
RGB and CMYK
RGB is an additive process. Your monitor translates an image into pixels that are then projected as rays of red, green and blue light. Not all monitors are exactly the same so you will experience variations from one monitor to another.
RGB color spaces are generally larger than CMYK spaces and are becoming more popular to use when jobs are sent to the printer. Larger color spaces are able to produce more and brighter colors. RGB also presents itself for a greater range of output such as web, digital (think email here) or print.
Most print devices use CMYK inks, so at some point a conversion from RGB will take place, most often by the printer.
CMYK is a subtractive process. Cyan, magenta, and yellow ink is placed on white reflective paper. Each then absorbs, or subtracts, its opposite color from the white light reflected back. Black is used to change the colors luminosity value (light to dark).
Typically CMYK color spaces have a gamut of color smaller than RGB spaces. This translates to fewer and less vivid colors. The RGB colors you created are often beyond the range of CMYK to reproduce and will come out darker and more dull in print than what you saw on your on-screen display. To accurately print the document, it must be converted to CMYK. CMYK delivers color consistency if a project is to be spread between multiple print devices (think distribute and print or print at the point of consumption).
Conversion from RGB to CMYK can be a complex task. It is recommended you speak with your printer; many times they are more than happy to make the conversion for you.
Using Color to Influence Consumer Behavior
Have you ever looked at something red and felt a pang of hunger? How about something blue and felt calmed? For most, the effects colors have on our mood and feelings aren’t that obvious. It’s true though that the ties between emotion and color are deeply rooted in psychology and play a huge role in today’s marketing methods to influence consumer behavior.
Many of the most recognizable brands in the world rely on color as a key factor for brand recognition. Coca Cola has remained true to red while Pepsi is synonymous with blue. Victoria’s Secret reminds many of pink. The Starbucks logo is tied to green. In marketing, color increases brand recognition by up to 80 percent. Often times color is the first thing you see when looking at something – it gives a strong first impression that doesn’t leave the mind long after you stop looking at an image. Visually appealing images feed into strengthening a company’s look and brand and in turn influence consumer behaviour towards their brand. It has been found that ads in color are read up to 42% more often than the very same ads in black and white. Trying to strengthen your branding or come up with something entirely new? Here’s a quick guide to the 10 most common colors used in marketing and their associated feelings and keywords. In Western culture the following colors are associated with the following qualities or emotions:
Red – power, attention grabbing, bold, love, life (blood)
Blue – trustworthy, tranquil, honor, productivity
Pink – fun, frilly, typically speaks to female demographic, tenderness
Yellow – commands attention, liveliness, energy
Green – warm and inviting, denotes nature, environment, goodwill, wealth (money)
Purple – royalty, elegance, prestige, wealth
Gold – elegant and prestigious, rich
Orange – energy, fun, cool, cutting edge
Brown – Earthy, comforting, relaxation
Black – most versatile color, can convey modern or traditional feel, ads drama, power and authority, evil, gloom
Does your call center experience peaks in volume just after your statements/invoices are mailed? Are you looking for ways to better serve your customers while managing resources and staffing in your call center?
We recently completed an extensive overhaul for a client’s utility statements. We introduced highlight color, graphs and icons to simplify the layout and make navigation of the statement user friendly. The page count for an average statement was reduced from 6 pages down to 4 pages which provided another level of cost savings to the client.
During initial meetings with the client stakeholders, it was determined that nearly 20% of their call center volume stemmed from customers confused about their statement. They were increasing staff and/or allowing for staff overtime for the period following mailing of statements to handle the increase in call volume and associated time spent with each caller.
Streamlining the statement and highlighting pertinent information including amount due, brought benefits such as:
- Increased customer service satisfaction
- Reduced call center volume
- Reduced staff overtime
- Decreased printing costs
- Decreased time to pay
How could a little color benefit your operations?