Posts Tagged Address
Get Started with Every Door Direct Mail
How much do you know about the USPS program Every Door Direct Mail?
Every Door Direct Mail (EDDM) gives you the ability to target a local neighborhood or to reach customers/prospects nationwide. The Simplified Mailing Process helps you identify which USPS mail routes to include in your targeted mailing area. There is a super cool, intuitive EDDM application available online to get you started.
You can access the online tool and get more information here: https://www.usps.com/business/every-door-direct-mail.htm
Who can benefit from EDDM?
- Auto dealerships
- Arts organizations
- Business services
- Dry cleaners
The list could go on and on. If you want to reach a local, or even national, audience EDDM provides an easy, cost effective marketing channel. Remember that $31,000.00 postage savings for my local customer?
Some things to keep in mind when planning your mailing:
- Mailpieces must meet Standard flats specifications
- Minimum length 11 ½” OR
- Minimum height 6 1/8”
- Weight equal to or less than 3.3 ounces
- Must contain at least 200 pieces (with a maximum per day of 5,000 pieces for the EDDM Retail option, but unlimited for the EDDM BMEU option)
The USPS is hosting a series of FREE business seminars designed to help you gain a greater understanding of this new service and how it can support your marketing plan.
I suggest reaching out to your local Postal Customer Council to find where and when the next seminar will take place in your area. You can search for your local PCC chapter here: https://www.usps.com/business/local-pcc.htm
The Postal Customer Council is a terrific resource and I hope if you’re mailing, you are taking advantage of all the experience and expertise they can offer.
How do you see yourself using this new Postal Service program Every Door Direct Mail? We would love to hear your ideas and success stories!
Seeing An Increase In Return To Sender Mail?
Why is this you ask? A shift to using “transitional” carriers is changing the way your mail is cased and delivered. Long time carriers (or career carriers) have a deep knowledge of their routes, meaning they are often able to deliver despite poorly addressed pieces such as misspellings, missing apartment or suite numbers, etc. The USPS delivers approximately 2.2 billion pieces of mail annually that do not have complete, accurate address information. USPS claims that this special handling results in a cost to them of about $160 million each year.
USPS returned, forwarded or destroyed almost 7 billion UAA (Undeliverable as Addressed) mail at a cost of more than $1.2 billion.
What can you as a mailer do to help reduce the amount of UAA mail and make sure your mail reaches the recipient in the most expedient way? Make use of all the tools available for creating and maintaining a superior database.
As a pre-printing option, use a National Change of Address process. Your list is basically bounced against the USPS database and any addresses where a Change of Address was filed with USPS are updated. You can get a list of these addresses returned to you so you can update your database. Using NCOA as a pre-print process also saves you money on printing, envelopes and postage since you are mailing to better addresses.
Post production, consider enrolling in USPS Address Change Service. You will get a report with any updated addresses. Or try Move Comply usually available from your local mail service provider to update pieces with an improved address barcode.
Questions about creating and maintaining a clean database, or complying with USPS Move Update regulations? Call one of Strahm’s dedicated Customer Service Representatives. They will be glad to answer any questions.
Five Things You Need to Know About Your Mail!
Author: Sandy Wallace
The U.S. Postal Service is the only delivery service that reaches every address in the United States. The Postal Service delivers to nearly 153 million homes, businesses and PO box addresses. These tips from a postal worker who cares will help you properly address your mail, ship packages, track your mail, send mail out of the country and forward your mail when you move.
What’s in an Address?
I see many cards, letters and packages every day that don’t get where they are going because of a bad address. My company processes and delivers about 523 million pieces of mail each day, according to USPS.com. Most of the mail is processed by machine, not by hand. If the machine can’t read the address or it’s not a valid address, your mail won’t make it where it’s going. A return address helps mail without a valid address be returned to sender. The address of the person sending the mail should always be written in the top left hand corner of the letter or package. The address of the person receiving the mail goes in the center of your letter or package. Be sure to write the name, street address or box number, city, state and zip code in that order for both addresses.
Box It Up and Pack It Well
When you’re mailing something thicker than 1/2 inch, don’t try to stuff it into a flat envelope. I know it’s cheaper to send an envelope than a package, but merchandise put into envelopes is often damaged by the machine process. Using a padded envelope or box instead of an envelope means your package will arrive in one piece, instead of coming to me in lots of little pieces. Be sure to add bubble wrap, shredded paper, styrofoam peanuts or other packaging material to protect the contents from damage. Use tape, not string, to close your box.
If It’s Important, Track it
I know everyone wants to save money, but anything important should be sent with tracking. Priority Mail Express, Priority Mail and Standard Mail parcels all come with free tracking. Letters and large envelopes can be tracked using Certified Mail. Consider purchasing insurance for anything of value. Be sure to hold onto the receipt until the item is delivered. We can only track your mail with the article number.
Shipping Across the Ocean: It’s Not the Same
It costs the same to mail to someone deployed in the military as mailing to someone in the U.S., but it’s a little more expensive to send to a non-military person living in a foreign country. Packages going overseas or to military APO, FPO or DPO addresses require a customs form. On the customs form, you need to fill out a detailed list of the contents, including weight and value of each item. If you don’t plan ahead, you might have to open your box at my counter to fill out the customs form. Check USPS.com for nonmailable items and country-specific listings of items which are forbidden to be mailed to your destination.
Tell Us When You Move
Tell us where you’re going before you move and we’ll forward your important mail to your new home. Mail forwarding is provided for free for 12 months for First Class Mail, Priority Mail and Priority Mail Express. If you move without filling out a change of address form, your mail will be returned to sender. Most standard mail, including catalogs and advertising mail, can’t be forwarded or returned to sender, unless the mailer requests and pays for the service.
Most postal workers are like me. We want to help you send and receive mail without delays. Spend a little extra time preparing your cards, letters and packages and your mail will arrive at its destination, making all of us happy. Learn more about our pricing and products at USPS.com.
A Day in the Life of the U.S. Postal Service
Each day, the Postal Service picks up, processes and delivers millions of letters and packages. No single operation in the world comes close to this level of connectivity to so many households and businesses. Here’s just ONE day in the life of the United States Postal Service (figures are averages):
215 million — revenue received, in dollars
157 million — dollars paid to postal employees in salaries and benefits
528 million — number of mailpieces processed and delivered
22 million — average number of mailpieces processed each hour
366,000 —average number of mailpieces processed each minute
6,100 — average number of mailpieces processed each second
226.7 million — pieces of First-Class Mail processed and delivered
262.4 million — pieces of Advertising Mail processed and delivered
727,167 —number of packages picked up through Package Pickup
4.3 million — number of miles driven by letter carriers and truck drivers
7,753 — number of letter carriers who deliver mail entirely on foot — The USPS Fleet of Feet
130,592 — number of address changes processed
2,160 — number of addresses added to our delivery network
1 million – number of peple who visit usps.com
809,210 — dollar amount of online stamp and retail sales at usps.com
1.6 million — amount of money spent on postage for Click-N-Ship labels
44.1 million — number of Click-N-Ship labels printed
18,750 — number of passport applications accepted
358,553 — number of money orders issued
1.6 million — dollars spent at Self-Service Kiosks in Post Office lobbies
3.2 million — customers served at more the 31,000 retail locations
0 — tax dollars received for operating the Postal Service
A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation: 152 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations. With more than 31,000 retail locations and the most frequently visited website in the federal government, usps.com, the Postal Service has annual revenue of more than $65 billion and delivers nearly 40 percent of the world’s mail. If it were a private sector company, the U.S. Postal Service would rank 42nd in the 2012 Fortune 500.
What makes mail UAA?
Last week we suggested that reducing Undeliverable As Addressed mailpieces could provide savings to your mailing budget. What are your costs when you consider designing, printing, folding, inserting, and applying postage to mail that never gets where it is intended? It costs the USPS, on average, $0.513 per piece to handle this undeliverable mail.
What factors go into determining whether mail is Undeliverable As Addressed?
- No postage
- Incomplete, illegible, or incorrect address
- Addressee not at address (unknown, moved or deceased)
- Mail unclaimed
- Mail refused by addressee at time of delivery
- Mail refused by addressee after delivery when permitted
- Minimum criteria for mailability not met
Mail that is undeliverable as addressed is forwarded, returned to the sender, or treated as dead mail as authorized for the specific class of mail.
UAA mail returned to sender is marked by the USPS with the reason for nondelivery. You most often see this as the “yellow stickies” applied to your mailpiece when it is returned to you.
What do the notations on the “yellow stickies” mean?
The following are a few, but not all of the reasons you may see given on your returned mail:
- Attempted – Not Known: Delivery was attempted, addressee not known at place of address
- Box Closed – No Order: Post Office box closed for nonpayment of rent
- Deceased: Used only when known that addressee is deceased and mail is not properly deliverable to another person. Important: This endorsement must be made personally by USPS delivery employee and under no circumstance may it be rubber-stamped. Mail addressed in care of another is marked to show which person is deceased.
- Illegible: Address not readable
- Insufficient Address: Mail without number, street, box number, route number or city and state omitted and correct address not known
- Moved, Left No Address: Addressee moved and did not file a Change of Address order with USPS
- Not Deliverable as Addressed – Unable to Forward: (Any of the following) Mail undeliverable at address given; no Change of Address order on file; forwarding order expired
- Temporarily Away: Addressee temporarily away and period for holding mail expired
- Vacant: House, apartment, office or building not occupied
I urge you to take the opportunity to review these notices and take action.
Update your mailing list! Remove any addresses that can not be corrected or improved and certainly any notices of deceased addressees. Take the time to research addresses in order to update them, or provide a list of these addresses to your appropriate vendor and ask them to process them through National Change of Address (NCOA) database. When you receive updated addresses back from the NCOA process, update your mailing list accordingly.
It can be time consuming, but remember – you won’t make a sale, receive payment for a bill or get valuable feedback from your addressees if they never receive your mailpiece.