Archive for category Social Media
Add A Splash Of Color To Your Day!
Come join the Strahm Automation & Mailing Open House from 3-6pm TODAY!! Introducing our new Océ ColorStream 3500 Inkjet Printer.
This video showcases the newest addition to the Strahm Automation & Mailing family: Océ ColorStream 3500 Inkjet Printer.
It provides sharp, full color CMYK printing, even printing duplex simultaneously. This high speed printer can produce up to 1,000 letter size sheets per minute. Added to that is the ability to perf – both horizontal and vertical – and trim in line. What can’t this workhorse do?
With the Océ ColorStream 3500, Strahm gains the ability to more effectively respond to ever-changing customer demands, resulting in a finished product that delivers on expectations. At the same time, cutting edge technology and low-waste operation allow Strahm to pass savings along to customers.
Introducing Our Newest Printer: Océ ColorStream 3500 Inkjet Printer
As our customer’s requirements evolve and grow, we continue to add efficiencies in our approach to all phases of production. Recently we have added an Océ ColorStream inkjet printer increasing flexibility for a wide range of applications.
The Océ ColorStream produces high quality, brilliant full color output ideal for transaction, transpromo, books and manuals, and direct mail. With reliable production and Océ’s DigitDot technology, even the most demanding of requirements can be met.
Keep an eye on our blog and social media for more details. Join our mailing list and you just may find an invitation to a future open house!
1. Provide Multiple Channels of Communication
Make sure you are reaching your audience wherever they are. Place a sign up form or guest book at a convenient location within your business. Add a button to your website and Facebook page to join your mailing list. You could even use a QR code which allows a customer to join a list by scanning the code – add this to a business card, flyer or point-of-sale sign. Your customers are connected through multiple social media channels, make it easy for them to connect with you.
2. Take the Pressure Off
Don’t require customers to give you too much information. Especially if they are joining using a mobile device, ask them for only the information you truly need. If you need a geographic location, perhaps ask only for a zip code instead of a street address or phone number. While an email address is really all you need, additional information will aid you in more targeted marketing. Just don’t expect a consumer to give you their life story in data; be respectful of their time and effort in connecting with you.
3. Subject Lines of Email Messages: Be Clear and to the Point
The very best subject lines-the ones that get opened the most every time-are the ones that tell exactly what’s in the email. A good subject line should be as brief as possible (maybe 50 characters, including spaces), accurately reflect what is inside and motivate the recipient to open the message. If this were in your email box, would you be likely to open it?
4. Keep Your Writing Simple
While good writing does matter, email does allow you to speak in a more casual voice – just like any other social media. Your customers are people too, write like a human and drop all the sales jargon and techno babble. You can be funny and loose and still get your message across.
5. Give a Clear Call-To-Action
The body of the email should include a clear call to action. Make sure your message contains relevant content and has a compelling reason to act. Include links and make sure they are tracked so that you can continue to market to people who have shown interest in the past.
6. Be Mobile Aware
No that some of your customers will access your email via a mobile device. Make sure you know how your email is delivered and displayed on various different mobile devices. Targeting by location is a great tool for mobile marketing.
7. Send the Right Message to the Right Person
Make sure your list is kept up to date and clean. It is irritating to receive a message with someone else’s name, location or buying history. Customers only interested in one product or part of your business may not be interested in hearing every message you send. Maintaining separate lists by customer interest or preference helps you tailor email messages and campaigns.
8. Use Surveys to Gather Data Quickly
If you need more customer data to properly segment lists, use a survey as a quick way to get people’s opinions or interests. For customers, it’s visual, it’s interesting, and it takes just a second to answer. Once you’ve got a good pool of responses, you can create new lists based on your results.
9. Test: Don’t Spray and Pray
Spray and pray emails will never perform as well as tailored emails to particular customer segments.” Segmentation allows you to create targeted email campaigns based on behavioral information or other contact data you know about each recipient. Surveys also help to determine the right tactic for each customer group. This can be done through A/B testing, which tracks the performance of two or more entirely different versions of an email message. Try a soft-sell message to your active subscribers and offer a significant discount to those that are less active or haven’t clicked lately.
10. Enrich the Contact Data
As you gain more data – and more insight – about your customers, update to manage customer segmentation. Utilize purchase history, click through rates, and additional data gathered through previous marketing campaigns. Test new messages, new formats and even new segmentations as you improve on your data list.
Using Variable Data Personalization?
Take advantage of this current USPS promotion “Mail and Digital Personalization Program”.
May 1 through June 30, 2014 USPS is allowing mailers using personalization such as personal URLs, web pages or mobile applications linked to the mailpiece a 2% discount on eligible postage.
Message and content of the mailpiece must be relevant and highly personalized to qualify. Personalized content must contain or be based on factual or behavioral information specific to the recipient. An address block alone does not qualify.
Each mailpiece must contain a pURL, or mobile technology such as QR codes, that direct recipients to an active, unique website. Unique URLs allow the mailer to track and measure individual web activity.
Eligible mail classes include First Class presort and automation letters, cards and flats as well as Standard Mail letters and flats. Postage payment may be permit imprint, or precancelled stamp permit. Some mailings using meter imprint may qualify – check with your local BMEU. Mailing must be presented between May 1 and June 30, 2014.
You can learn more about this variable data promotion by visiting Postal Explorer. A range of documents, including an FAQ can be found here – https://ribbs.usps.gov/mailingpromotions/documents/tech_guides/MailandDigitalPersonalizationPromotion.htm
How Data Drives Marketing | Engaging with Digital Consumers
- 57% said they would be “more likely” to make a purchase from a retailer again if the retailer kept them updated on new offers and services through social media.
- 78% of consumers said they would be “more likely” to purchase again if provided with offers targeted to their specific interests and needs.
- 45% said they would be willing to trade “some privacy” for offers specific to their individual shopping needs.
- 43% said they wouldn’t mind if retailers’ apps tracked their phone’s or tablet’s location if it meant they would receive ads or promotions targeted to their local area.
Data is so important to driving your marketing campaign. As marketing continues to move toward multi-channel applications, you have increased opportunity to gather data from digital marketing and apply it to printed pieces and vice versa.
Here are a few ways you can use digital and print both to build your marketing database.
Beef up your data and help make consumers “more likely” to buy from you and continue to buy from you in the future.
Have questions about data driven multi-channel marketing? Contact us at firstname.lastname@example.org or (816) 756-2733 and one of our qualified Customer Service Representatives will be glad to help!
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FREEMIUMS! GET YOUR STRAHM FREEMIUMS!
What is Strahm offering? Click here to find out!
From time to time, we like to ask customers if we’re delivering the highest level of quality on jobs and service. As part of the Freemium program, we’ve put together a quick, three question survey.
Once you complete the survey you will then be given access to our online store. Here you can choose your favorite Freemium, Accordion Pix or the 3-D Cube. They both allow you to upload your personal images to display and showoff on your desk!
3-D Cube: A playful alternative to the traditional ways of displaying your photos at work. With this 3-D Cube you can display five images so you’ll have more of your favorites in view. Customize and express yourself in 3D!
(Ask how Strahm can help you with a Freemium Appreciation for your clients)
On Thursday, September 19th Strahm sent out a self-mailer to everyone on our mailing list. The self-mailer contains a QR code to scan, and a pURL you can use in your web browser.
On Monday, September 23rd Strahm sent out a blast email to all of our email contacts. The email contains a link to their pURL. They will simply click on it and go to their personalized page.
Make sure you’re on Strahm’s mailing list to take part in our next Freemium. Visit our website to subscribe to our monthly newsletter, or just send an email with all your contact information to email@example.com.
Today is your chance to participate! Act fast, only 500 Freemiums available!!!! CLICK HERE NOW and check out the Strahm Freemium campaign for yourself … Enjoy!
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pURL and Landing Page Tips in Your Direct Mail Campaign
You’ve decided to launch a direct mail campaign and use a personalized URL (pURL) as part of the campaign. Here are some tips on making the experience as enticing and simple as possible for potential responders.
1. Make Sure the Landing Page Ties to the Marketing Message. The landing page should have the same look and feel, and even the same message, as the direct mail piece. Keep the experience seamless to the customer. For the respondent, seeing the same message helps confirm they are in the right place. The message on the landing page should be as customized and personalized as possible.
2. Think Mobile. These days you can hardly swing a cat without hitting someone using either their smartphone or tablet. You must plan for this – no excuses! If it isn’t simple for the user to not only get to but use your landing page, they will just click away from it. This can be a significant portion of your response rate. Treat it as such.
3. Pre-fill Forms. If you are asking the respondent to fill out a form – such as subscribing to your newsletter – pre-populate that form as much as you can. The less work for the respondent, the better.
4. Don’t Ask for too Much. Don’t place huge information requirements on the respondent. Sure, you want data on your customers/prospects, but the more information they have to fill out, the lower the response rate. Very few respondents are going to wade through a 6 page, 30 question survey. Get only what you need for this particular campaign. You can always ask more questions as the relationship develops.
5. Employ Best Practices. Just as in any direct mail piece, your success lies in your message, call to action, offer and list. Your direct mail piece will drive the respondent to your landing page where they will complete some action (place an order, take a survey, download a white paper). Search out best practices; Hubspot offers some excellent tips for creating landing pages.
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