The Mail Eater
You’ve done it. You and your team have formed an alliance of the best of data, design and technology and brought forth the perfect mailpiece, a scintillating message that will bring you the ROI of your dreams. It is ready for launch.
Beware! Between home port and the final destination, a fearsome danger lurks: The Mail Eater.
It will shred your envelopes, mangle your budget and sink your dreams. But do not despair, there is something you can do to defend yourself. The Mail Eater is nothing more than the machinery the USPS uses to process mail in a swift and cost-effective manner. Properly prepared, your mailpieces will sail through unscathed. But the unwary will fall prey to being macerated, rejected or slapped with the higher cost of manual processing.
Here are three of the riddles you must answer to get past the Mail Eater’s gaping jaws:
- What is your Aspect Ratio?
- Take the length of the mailpiece and divide it by the height. If the answer is between 1.3 and 2.5, take heart, your message’s journey will be blessed. If not, it will meet its doom.
- What is your mail piece thickness?
- Letters must be a minimum of .007 thick, or 0.009 inch thick if more than 4-1/4 inches high or 6 inches long or both. Thin paper makes poor armor against the speed and impact of the postal machines’ maw.
- What are your barcode reflectance properties?
- What do you mean—background reflectance, print reflectance difference or opacity? The automation machines must be able to distinguish the printed barcode from any background designs or print showing through the material of the envelope. It is essential to refer to the USPS DMM code 708.4.4 to combat these issues.
It may seem daunting, but be brave! These answers and more are found in the USPS Quick Service Guide at http://pe.usps.com/. Congratulations, you have now equipped your message to face and conquer the threat of physical damage and increased mailing costs. Good luck, and may the post be with you!