Perils of Printers without Mail House Experience
If your printed piece is going out in the mail, how important is it to choose a printer with in-house mail capabilities?
Last week we had a meeting with a local printer who found this out the hard way. Due to their lack of experience in mailing, they were subject to some hefty USPS fines.
Certainly an avoidable situation, but how do you make a print/mail vendor selection? Contact them directly and by all means request a tour of the facility. Here are some helpful questions to ask.
Ask for credentials.
- Are they a USPS sanctioned mail co-mingler?
- Do they provide NCOA, LACSlink or Fast Forward services?
- Do they provide CASS certification?
- Do they have an onsite USPS verifier?
- Do they have an onsite MERLIN?
- Does the USPS pick up from their dock, or do they deliver to BMEU?
- Do key employees hold any industry certifications? How often are they updated?
What services do they provide within their own production facility?
- Color, highlight color, and black and white printing?
- MICR capable?
- Inkjet addressing for postcards or envelopes?
- Intelligent mail inserters?
- Match mailings?
- HIPAA compliant?
How secure is their facility?
- What is their business continuity plan?
- What is their disaster recovery plan?
- Secure building access?
- 24/7 video monitoring of facility and production floor?
- If mail is delivered to them, is it left unattended on the dock?
- Are employees background checked?