Using Variable Data Personalization?
Take advantage of this current USPS promotion “Mail and Digital Personalization Program”.
May 1 through June 30, 2014 USPS is allowing mailers using personalization such as personal URLs, web pages or mobile applications linked to the mailpiece a 2% discount on eligible postage.
Message and content of the mailpiece must be relevant and highly personalized to qualify. Personalized content must contain or be based on factual or behavioral information specific to the recipient. An address block alone does not qualify.
Each mailpiece must contain a pURL, or mobile technology such as QR codes, that direct recipients to an active, unique website. Unique URLs allow the mailer to track and measure individual web activity.
Eligible mail classes include First Class presort and automation letters, cards and flats as well as Standard Mail letters and flats. Postage payment may be permit imprint, or precancelled stamp permit. Some mailings using meter imprint may qualify – check with your local BMEU. Mailing must be presented between May 1 and June 30, 2014.
You can learn more about this variable data promotion by visiting Postal Explorer. A range of documents, including an FAQ can be found here – https://ribbs.usps.gov/mailingpromotions/documents/tech_guides/MailandDigitalPersonalizationPromotion.htm