Seeing An Increase In Return To Sender Mail?
Why is this you ask? A shift to using “transitional” carriers is changing the way your mail is cased and delivered. Long time carriers (or career carriers) have a deep knowledge of their routes, meaning they are often able to deliver despite poorly addressed pieces such as misspellings, missing apartment or suite numbers, etc. The USPS delivers approximately 2.2 billion pieces of mail annually that do not have complete, accurate address information. USPS claims that this special handling results in a cost to them of about $160 million each year.
USPS returned, forwarded or destroyed almost 7 billion UAA (Undeliverable as Addressed) mail at a cost of more than $1.2 billion.
What can you as a mailer do to help reduce the amount of UAA mail and make sure your mail reaches the recipient in the most expedient way? Make use of all the tools available for creating and maintaining a superior database.
As a pre-printing option, use a National Change of Address process. Your list is basically bounced against the USPS database and any addresses where a Change of Address was filed with USPS are updated. You can get a list of these addresses returned to you so you can update your database. Using NCOA as a pre-print process also saves you money on printing, envelopes and postage since you are mailing to better addresses.
Post production, consider enrolling in USPS Address Change Service. You will get a report with any updated addresses. Or try Move Comply usually available from your local mail service provider to update pieces with an improved address barcode.
Questions about creating and maintaining a clean database, or complying with USPS Move Update regulations? Call one of Strahm’s dedicated Customer Service Representatives. They will be glad to answer any questions.