Improve Your Email Deliverability With These Few Tips
Every month you strive to come up with relevant and timely information to include in your email newsletter or basic marketing campaign. Make sure more of your messages are reaching contacts by following these simple steps.
- Understand Email Filters: Try not to use language that might look like spam content. This would include your subject line as well as body copy.
- Spam like words include free, guarantee, credit card, sex, etc.
- Do not use all capital letters
- Do not use a lot of punctuation – avoid !!!, $$$ and other symbols
- Include your complete physical address as required by law
- Always tie your subject line to your email content. If it’s a newsletter, say so in the subject line.
- Encourage readers or customers to put your address in their address book, trusted sender list or approved sender list. Make it easy for them to do this by keeping your “From Address” short, easy to remember and easy to type.
- Review your bounce reports carefully.
- Consider removing any addresses that appear on your bounce report repeatedly. There may be a problem with the address. If they are a known customer, pick up the phone and confirm their address for your records.
- Check for typos in email addresses
- Bounces marked as Undeliverable can often times be an email server temporarily unavailable, overloaded or not located. Unless this occurs multiple times, you may not want to delete this address from your list.
- Full mailboxes mean that your email will not be delivered until the recipient makes room for them by cleaning out their mailbox. Sometimes your email won’t be delivered at all after a certain number of attempts.
- Because the unsubscribe feature has been used by spammers to verify addresses, be alert to requests to unsubscribe and respond quickly to permanently remove those email addresses from your list.
Use these tips next time you’re ready to send out that newsletter or other email communication and you will be on your way to a clean, productive email list!