Picture Permit Promotion
August 1 – September 30, 2013
Add value to your mailpiece in a creative way using the new Picture Permit Imprint Indicia. Incorporate a company logo, brand image or trademark to the area where a stamp, meter imprint of permit imprint would appear.
Boosting your brand recognition, logos, products and promotions could improve the overall effectiveness of your mailing.
Picture Permit mail is available for presorted First Class mail and Standard letters. Full Service Intelligent Mail barcode is a requirement.
There is an extra fee per piece – for First Class letters and cards the additional fee is $0.01, for Standard letters the fee is $0.02 per piece.
The USPS will begin a promotion of Picture Permit mail beginning August 1, 2013 and running through September 30, 2013. Registration for the promotion begins June 1.
This promotion will eliminate the per piece fees for both First Class and Standard letters and cards. There is a 4 step application process which must be approved by the USPS Program Office prior to promotion registration.
Picture Permit Requirements:
- Logos, brand images or trademarks
- Color images only
- Mailpiece must include Intelligent Mail barcode
- Application, design approval and sampling prior to mailing
- Boost mailpiece visibility, value and potential open rate
- Increase brand awareness
- Promote company products and services
How would you use Picture Permit Imprint Indicia to benefit your company? We would love to hear your ideas and successes!