pURL | Personalized URL Campaign Tips

Tips for Using PURLs

If you’ve ever considered using a Personalized URL as part of your mail campaign, here are some helpful tips we’ve compiled.

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Starting at square one –

  1. Start with a new domain name. You can use Go Daddy’s bulk registration tool to see which ones are available to you. Get creative and tie your domain name into your campaign vision.
  2. When crafting your pURL message, don’t offer too many choices to the respondent. Give them one offer or one premium, not 10 different offers. When a respondent has to stop and think over an offer, they are more likely to click away and never respond.
  3. Keep the landing page clean, simple and relevant. Don’t crowd your message or add distractions. White space is your friend here, just as in a direct mail piece.
  4. Get them to the submit button as quickly and painlessly as possible.  Only ask questions that are absolutely necessary; oftentimes you can get some of this information after they respond.
  5. If they are able, ask your pURL vendor to customize the thank you page and email follow up as well. Personalization goes a long way in increasing response and customer loyalty.

A pURL offers valuable information. You can track who visited their landing page and responded, who visited but didn’t choose to respond, and who didn’t visit at all. Each type offers unique insight to the effectiveness of your marketing, allowing you to tweak future communications to prospects and clients.

How do you see yourself using pURLs to enhance customer communications?  We’d love to hear your feedback.

Contact Strahm today to start your personalized campaign! custserv@strahm.com |  (816) 756-2733.

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  1. #1 by Criminal Houston Lawyer on May 6, 2013 - 9:19 am

    Very good. I agree.

    • #2 by strahmautomation on May 7, 2013 - 9:58 am

      Thanks! I hope you will give PURLs a try – a great way to personalize your message!

      Kimberly

  2. #3 by Tanika Whalen on May 6, 2013 - 11:51 pm

    can’t put my finger where i heard this before but its still interesting

    • #4 by strahmautomation on May 7, 2013 - 9:58 am

      Hi Tanika;

      Glad you found the information interesting!

      Kimberly

  3. #5 by url shortener bitly on February 8, 2014 - 5:21 pm

    I like the helpful information you provide in your
    articles. I’ll bookmark your weblog and check again here frequently.
    I am quite sure I will learn many new stuff right here! Best of luck
    for the next!

    • #6 by strahmautomation on February 10, 2014 - 11:31 am

      I am glad to hear the information was helpful to you!

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