USPS | Earned Value Reply Mail Promotion

2013 Earned Value Reply Mail Promotion

PromotionSignThe USPS announced the 2013 Earned Value Reply Mail Promotion in November 2012. The program period is April 1 through June 30, 2013. Registration opened January 15 and closes March 31, 2013.

The Earned Value Reply Mail Promotion is intended to slow the decline of First Class mail, Business Reply Mail (BRM) and Courtesy Reply Mail (CRM).

A rebate credit is earned on BRM or CRM scanned by Intelligent Mail Visibility on pieces properly registered and encoded with Mailer ID and Intelligent Mail barcode. The rebate amount is $0.02 per scanned mailpiece.

The BRM or CRM mailpiece can be used in any outgoing mailing; any class, category or shape of mail. The barcode must include the registered MID, service type ID and correct ZIP+4 routing code.

Rebate credit is earned on BRM and CRM scanned between April 1, 2013 and June 30, 2013. No credit will be given for any mailpieces scanned after the closing date, even if the outbound mailpiece was sent prior to that date.

Participants in the program can use rebate credits for postage on future mailings of First Class Mail Presort and Automation cards, letters, flats and Standard Mail letters and flats paid from the permit account where the Earned Value credit was applied. There is no expiration on these credits.

You can find a helpful FAQ here:  https://www.usps.com/business/promotions/faqs-2013-earned-value-reply-mail.pdf

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