USPS Promotions | Direct Mail Mobile

USPS Promotions – Direct Mail Mobile

Program Period:  March 1 – April 30, 2013

Registration Period:  January 15 – April 30, 2013

Discount Amount:  2% of eligible postage

Eligible Mail Classes: Standard Mail letters and flats, Nonprofit Standard Mail letters and flats, First Class Mail presort and automation letters, cards and flats.

Registration Requirements: Must register on the Business Customer Gateway via the Incentive Program service and agree to promotion terms. Must specify which permits and/or CRIDs will be participating in the program. It is recommended that mailers register several days in advance of the qualifying mailing. As part of terms of agreement, mailer will complete a survey about their participation in the promotion.USPSMobile

Promotion Descriptions

Mobile Coupon

The promotion expands on previous initiatives and continues the Postal Service’s strategy encouraging mailers to tie direct mail with mobile technology. Business mailers are being offered two ways to participate and increase value in their mail.

Mailers will use a mobile barcode or other technology to drive the recipient to a digital coupon or lead them to a site that initiates a one-touch phone call on the mobile device.

Growth in digital coupons is expected to continue as internet and smart phone usage expand. Consumers are more comfortable with technology than ever.

This promotion will encourage mailers to integrate hard-copy coupons in the mail with mobile devices, without facilitating a digital relationship between businesses and consumers as an alternative to mail.

Components of Mobile Coupon

  1. The physical mailpiece must be a coupon
    • The coupon is a voucher or code entitling the holder to a discount off the price of a particular product or service
    • Discount is offered only to mailpiece recipients and is not a discount or sale price on a product/service available to all consumers
  2. Coupon mailpiece must contain one of the following print-mobile technologies
    • 2D barcode, RFID chip, NFC Smart Tag on the mailpiece that can be scanned or read by a mobile device linking to a mobile coupon that can then be stored on the mobile device
    • A  short number to be used to initiate text message communication. The text message triggers an SMS/EMS or MMS message with a one-time coupon or coupon code. Texts that allow a consumer to sign up for ongoing coupon delivery via text are not eligible.
  3. Coupon Redemption
    • Coupon mailpiece must be redeemable at retail locations by both methods described below.
      1. The mailpiece coupon can be presented at a retail location to receive discount
      2. The print-mobile technology allows the customer to store the coupon on a mobile device which can be presented at the retail location for discount
    • Mailers who sell exclusively online or do not have a retail location where physical coupons can be redeemed must meet the following requirements
      1. Mailpiece must contain a code that can be used to receive the discount online or through a call center
      2. Coupon discount is offered only to mailpiece recipients
      3. Mailpiece must contain a mobile-print technology such as mobile barcode, RFID chip or smart tag.
      4. The whole of the shopping experience and path to purchase must be mobile optimized

The USPS FAQ can be found here:  https://ribbs.usps.gov/mobilebarcode/documents/tech_guides/upcoming/MobileCouponandClicktoCallFAQs.pdf

We encourage you to be creative and have fun with this promotion!  If there are any questions we can answer or you need additional information, please call one of our Customer Service Representatives at (816) 756-2733.

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  1. #1 by Christine on January 14, 2013 - 7:23 am

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    • #2 by strahmautomation on January 17, 2013 - 10:09 am

      Thanks, Christine! Glad you found it helpful.

      Kimberly

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