USPS | 2013 Promos and Incentives

USPS Promotions and Incentives Announced for 2013

promosFirst Class and Standard mailers have six (6) new USPS promotions/incentives to take advantage of at various times throughout 2013.  The objective is to increase mail volumes from mailers.

The USPS was so successful with the Mobile Barcode incentives over the past two years, that similar incentives are offered and new incentives are being rolled out.


All programs will require the use of Intelligent Mail barcodes and electronic documentation submission.

Mobile Coupon/Click to Call

March 1 – April 30, 2013 (registration January 15 – April 30, 2013)

This promotion is based on showing the value of direct mail by encouraging customers to integrate printed coupons in the mail with mobile accessibility to redeem the coupon.  An upfront 2% postage discount is offered.

Earned Value Reply Mail Promotion

April 1 – June 30, 2013 (registration January 1 – March 31, 2013)

First Class Mail Business Reply and Courtesy Reply mailers will receive a $0.02 postage credit for each piece of Business Reply Mail (BRM) or Courtesy Reply Mail (CRM) piece that is scanned in the postal network.  This promotion encourages mailers to provide a reply mechanism that would utilize the USPS as a service provider for consumer replies.

Emerging Technologies

August 1 – September 30, 2013 (registration June 15 – September 30, 2013)

Designed to promote awareness of new technologies such as Near-Field Communication, Augmented Reality and Authentication, this promotion builds on the success of past Mobile Barcode promotions.  Mailers receive an upfront 2% postage discount.

Picture Permit

August 1 – September 30, 2013 (registration June 15 – September 30, 2013)

The Picture Permit promotion is designed to increase the use of picture permit indicia, which improves a mailpiece’s visibility and impact as a marketing tool.  First Class letters and postcards will receive a $0.01 discount per piece, and Standard Mail letters will be discounted $0.02 per piece.

Product Samples

August 1 – September 30, 2013 (registration May 1 – September 30, 2013)

The Product Samples promotion rewards mailers with a 5% upfront postage discount on qualifying mail that contains product samples.  The objective is to re-invigorate product sampling through the mail.

Mobile Buy-It-Now

November 1 – December 31, 2013 (registration September 15 – December 31, 2013)

An upfront 2% postage discount to mailers adopting and investing in technologies that enhance and engage consumers with mail.  Objective is to show how direct mail combined with mobile technology can be a convenient method for consumers to do their holiday shopping.

Details of each program in a handy, downloadable guide –


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  1. #1 by Laverne Bendt on December 22, 2012 - 8:09 am

    Heya i am for the first time here. I came across this board and I find It really useful & it helped me out a lot. I hope to give something back and aid others like you aided me

    • #2 by strahmautomation on January 3, 2013 - 3:43 pm

      Hello Laverne;

      I’m glad you were able to find useful information. I do hope you come back weekly!


  2. #3 by Lawrence Baptiste on December 30, 2012 - 8:18 am

    Thanks, I have been looking for details about this subject for ages and yours is the best I have discovered so far.

    • #4 by strahmautomation on January 3, 2013 - 3:39 pm

      Hi Lawrence;

      I’m glad we were able to provide you the details you needed for all the upcoming USPS promotions!



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