Bang for Your Buck with Direct Mail Coupons
It’s no secret that consumers are looking for more and more bargains as the recession forces a tightening on pocketbooks. While consumers hunt harder and longer for the deepest discounts they have inadvertently led to a revived interest in direct mail and print coupons. Those companies who are quick to land their coupons in the hands of savvy consumers are cashing in on the bargain hunters and are drawing more business and sales. I know we’ve all received a coupon in the mail, looked it over, and stuck it on the fridge to use later. Having a physical reminder of the money you could save on a product or service you already use or are interested in is a strong driver for new or existing customers. Once a month I get a Bed, Bath, and Beyond postcard coupon in the mail similar to the one seen here.
Seeing these coupons in the mail serves a constant reminder – “don’t forget about our store!” and “shopping with us will save you money!”. How can anyone say no to a discount, especially when it’s for something you already planned on purchasing or are interested in purchasing? Direct mail coupons are worth the small initial investment for businesses and can turn a big profit – now and in the future.
Online discount sites such as Groupon and Living Social are new to the discount coupon scene and while they can result in leads and traffic they often don’t help a business retain customers. Short-term deals on discount websites are the wrong strategy for local businesses looking for a long-term boost in sales. Online discount users are always looking for the next great save – one week it may be your business and the next it may be a competitor nearby for the same price. Online coupons also fail to reach all of their potential customers in a specific area.
USPS programs like Every Door Direct Mail are specifically designed to help small business like hair salons, restaurants, and other specialty service providers to make it even easier to get your coupons into the hands of consumers in your area. EDDM allows small businesses the ability to target a specific area as small or as large as you like and mail to all of the addresses in that area for one low rate – postage included! The ability to zero in on a specific area with direct mail provides businesses with the opportunity to win over long-term, loyal customers with discounts and promotions. Creating loyal customers near you will help bring a continuous return from your marketing budget no matter the size. Think about what will drive your business, define your target range, design a postcard or other mail piece, and get your coupons to do the rest of the work for you.
Interested in mailing out coupons to consumers near you? Contact a sales representative at Strahm and we can help you create and produce your own direct mail coupon campaign today!