What is your Move Update policy?

What is your Move Update policy? Is it current? Is it documented? The lack of effective Move Update policies and procedures can be very costly.

In the news yesterday, it was reported that a nationally known company settled an allegation that they had not been meeting USPS Move Update standards.  The settlement was reported to be $1.5 million.

If you are claiming postage discounts, it is mandatory that your mailing list be Move Update compliant. This means you must update your list within 95 days of your mailing.  There are several methods available to vet your list to meet Move Update standards.

National Change of Address (NCOA) processing

The NCOA database is licensed by the USPS to a limited number of processing services, so there is no software you can buy to handle the process internally. The service usually adds very little to your processing costs and typically your mail house can provide the service to you.

You can request from the NCOA list processor a report showing all of the corrected address as well as any addresses that have changed but not filed a COA.  You must use the corrected addresses – don’t just say “hey I had NCOA run and here’s my documentation”.  And don’t neglect to update your database!

The good news is that because this process occurs prior to mailing, you save can money on both printing and postage.

Current Resident/Current Occupant

This is the least expensive Move Update method.  Simply adding “Or Current Resident”, “Or Current Occupant” or “Occupant” to your mailing address instructs the USPS to deliver to the address and ignore the name on the mail piece.  You can choose to eliminate the name entirely or add “Current Resident” on the same line or beneath the name line.

If you are mailing First Class, be aware that by using this method, USPS will not forward the mail or return to you if the person or business has moved.  Your mail is delivered to the designated address, period, and you will not be able to update your address list.

Address Correction Services

Several USPS address correction options can be used to meet Move Update requirements.  They include “Return Service Requested”, “Change Service Requested”, and “Address Service Requested”.  There are different costs and requirements for each service.  For more information regarding these services visit https://www.usps.com/business/move-update.htm

Don’t be blindsided by a fine.  Ask your mail house for assistance and keep your database clean!

If you need more information regarding Move Update standards, please feel free to reach out to one of Strahm’s qualified Customer Service Representatives.  They can be reached at (816) 756-2733 or by email at custserv@strahm.com.

Advertisements

, , , , ,

  1. Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: