New USPS 2nd Ounce Free Pricing!

New 2nd Ounce Free Pricing For First Class, Automation, Presort Letters!

By now you’ve had a chance to review the new postage rates effective January 22, 2012.  If not, you can find the official USPS rate charts here:  http://www.strahm.com/USPSrates.html

Of interest is the new 2nd Ounce Free pricing for First Class, automation, presort letters.

This allows you to mail up to 2 ounces at the 1 ounce postage rate.

Automation

Machinable

Nonmachinable

Weight Not Over (ounces)

5-Digit

3-Digit

AADC

Mixed AADC

Presorted

Presorted

1

0.350

0.374

0.374

0.404

0.424

0.624

2

0.350

0.374

0.374

0.404

0.424

0.624

This is a big “yippee” for commercial mailers, and specifically for those mailing bills and statements (transaction mail).

Transaction mail is typically high value, with an approximate 95% open rate.  Using 2nd Ounce Free pricing, mailers can include special offers, separate marketing messages, announcements and notifications at no additional cost, up to 2 ounces.  The opportunities to use transpromo marketing are nearly endless – surveys, response devices, promotional offers.

This is not a limited time offer from the USPS.  It is only available for First Class, automation, presort letters.  If you are using the services of a mail co-mingler, you should be taking advantage of this 2nd Ounce Free pricing.  Ask your vendor for details.

Go ahead – use that nice coated (heavy) paper stock!  Add a fancy insert to upsell your customers and prospects!  Include a survey to measure how you’re doing in your customers’ eyes!

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  1. #1 by Ingrid Goncalves on February 1, 2012 - 9:46 pm

    I loved your article.Really looking forward to read more. Great.

    • #2 by strahmautomation on February 2, 2012 - 8:41 am

      Thank you, Ingrid! I hope you will check back often.

      Kimberly

  2. #3 by Selene Moll on February 5, 2012 - 6:35 pm

    wow, awesome post.Much thanks again. Keep writing.

  3. #5 by auto insurance comparisons on February 6, 2012 - 1:39 pm

    Nice one, thanks for the tip

    • #6 by strahmautomation on February 7, 2012 - 8:49 am

      Thanks! It truly is a great boon for mailers to get in some extra messaging to their clients/prospects.

      Kimberly

  4. #7 by injury claim calculator on February 6, 2012 - 10:05 pm

    Great job here. I really enjoyed what you had to say.

    • #8 by strahmautomation on February 7, 2012 - 8:50 am

      I’m glad to hear you enjoyed the information!

      Kimberly

  5. #9 by Juliette Knueppel on February 18, 2012 - 12:54 pm

    Oh my goodness! a tremendous article dude. Thank you Nonetheless I am experiencing problem with ur rss . Don’t know why Unable to subscribe to it. Is there anybody getting equivalent rss downside? Anyone who is aware of kindly respond. Thnkx

    • #10 by strahmautomation on February 21, 2012 - 8:38 am

      Thank you, Juliette, for the feedback.

      I will advise our webmaster about the rss feed.

      Kimberly

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