Confused About USPS Move Update Requirements?
In November 2008, USPS mandated Move Update methods be used for all First Class and Standard Class presorted mail. Several methods of Move Update are available, and the important thing to remember is that this must occur no more than 95 days prior to your mailing.
The new rules were put in place to reduce the number of mailpieces that require forwarding or return by the USPS. Move Update is the process of matching a mailers address records with customer filed Change of Address orders.
Move Update is not the same as address standardization or adding zip+4 codes. Determining that the person or business is still at the address you have for them is the ultimate goal.
Typically when a person or business moves, they file a Change of Address notice with the USPS. These changes are compiled into the National Change of Address (NCOA) database. By comparing your list against the NCOA database, you have the ability to update any address records in your mailing list.
There are a few ways to meet the Move Update requirement:
National Change of Address (NCOA) processing
The NCOA database is licensed by the USPS to a limited number of processing services, so there is no software you can buy to handle the process internally. The service usually adds very little to your processing costs and typically your mail house can provide the service to you.
You can request from the NCOA list processor a report showing all of the corrected address as well as any addresses that have changed but not filed a NCOA.
Because this process occurs prior to mailing, you save money on both printing and postage.
Current Resident/Current Occupant
This is the least expensive Move Update method. Simply adding “Or Current Resident”, “Or Current Occupant” or “Occupant” to your mailing address instructs the USPS to deliver to the address and ignore the name on the mail piece. You can choose to eliminate the name entirely or add “Current Resident” on the same line or beneath the name line.
If you are mailing First Class, be aware that by using this method, USPS will not forward the mail or return to you if the person or business has moved. Your mail is delivered to the designated address, period, and you will not be able to update your address list.
Address Correction Services
Several USPS address correction options can be used to meet Move Update requirements. They include “Return Service Requested”, “Change Service Requested”, and “Address Service
Requested”. There are different costs and requirements for each service. For more information regarding these services visit https://www.usps.com/business/move-update.htm
To meet requirements, you must have mailed to the same people within the previous 95 days, used one of the above address correction services and updated your list with new addresses received.
So, do you think your list is USPS compliant? Do you have a plan to implement your chosen Move Update method?
If you have questions, please do not hesitate to contact one of Strahm Automation’s customer service representatives for further information.