Paper or Electronic Communications?

Paper or Electronic Communications?

A recent poll conducted by the Envelope Manufacturers and Suppliers Association (EMSA) in Europe found that there was a strong preference to receiving important bills and statements by mail rather than solely online.  More than 73% of the public indicated that this was their preferred delivery of these documents.

According to government statistics, 73% of British households have internet access.  That leaves 1 in 4 households remaining offline. Financial organizations and government agencies should keep at the forefront the consumer preference before encouraging or mandating access to documents online.

These statistics show, once again, that the postal service remains a critical vehicle for consumer communications and will continue to do so for many years.  This especially holds true for people aged 45 and over.

As a mailer of statements of account or bills, how are you satisfying your consumer’s needs?  Are you offering multiple channels of communication?  Are you driving consumers toward electronic documents?  What feedback are you receiving from your customers?

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  1. #1 by Product Reviews on October 23, 2011 - 6:01 am

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  2. #2 by Kimberly Tarpley on November 4, 2011 - 8:49 am

    Good morning;

    Thank you for the kind words!

    Strahm has an extremely talented young lady named Dani that maintains our website and weblog. This has been built internally and is not a paid theme. She’s done a great job and is always “tweaking” things a bit to keep it fresh.

    It’s nice to hear feedback on our efforts and I hope you continue to find relevant and useful information here!

    Regards,

    Kimberly Tarpley
    Strahm Automation

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