Archive for category Marketing

USPS ColorTranspromo Promotion

ColorTranspromo Promotion

The Color Transpromo Promotion will provide upfront postage discounts to mailers who use dynamic color print for marketing and consumer messages on their bills and statements.

Promotion Period June 1, 2015 – November 30, 2015                                                       blog promotion
Registration April 15, 2015 – November 30, 2015
Discount 2% of eligible postage
Eligible Mail First-Class Mail commercial letters that are part of an IMb® Full-Service mailing

Now is the perfect time to take advantage of the USPS Color Transpromo Promotion.

Transpromo is the use of space on your transactional statements to add promotional content. A majority of people still prefer to receive paper statements. Recent data breaches aside, a paper statement is tangible and less likely to be deleted or lost in the massive amounts of electronic messages received every day.

USPS reports that consumers spend 7 minutes per day sorting and reading their mail. 98% of mail is brought into the home the same day it is delivered. Bills and statements are particularly important, read and saved for longer periods. Compare this with the 15 – 20 seconds a person reads an unsolicited email.

Don’t limit yourself to generic marketing messages. Versatility and personalization are virtually unlimited, allowing you to develop relevant messages and offers. Tracking response rates has become easier than ever with use of personalized web pages and codes.

Transpromo is not just for marketing, either. Traditionally used to up-sell or cross-sell, it should also be used to educate about your industry or service, remind them of upcoming events or deadlines, or drive readers to a website.

Using color as part of your transpromo campaign helps to draw the reader’s eye to this special messaging. How can you incorporate an infographic, a fun drawing or even charts and graphs into your message?

Register with USPS and take advantage of the 2% postage savings by using Color Transpromotional mail today!

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Designing For Mobile Users

Don’t Forget Your Mobile Users – or Why I Still Have Bangs

Mobile User ExperienceIf you are driving customers to your online presence to make a purchase, pay a bill or just to learn more about your product/service, don’t forget that many of these people will be viewing on their mobile devices.
At Strahm we view our messages on every device available to us. How does it look on an iPhone, android, tablet? Do all the images appear? Do links work? If there is personalization, is it correct? Does it take forever to load?
You can ask for more information from your respondent, but keep it very short and very simple. They won’t stay on your page to fill out form after form.
An example is a website I would love to browse – they have great content that I’m just dying to read – but as I navigate to every page, I get a pop up requesting that I sign up for their newsletter.
Although I already receive their newsletter, I don’t mind that their request appears as soon as I hit their home page. The annoyance is as I click through to articles I want to read, I get the same message over and over. And I close their page and go somewhere else for my daily dose of fashion advice.
I have tried access on my tablet, phone, through the link in their newsletter and twitter. Each format had the same result of the never ending pop up. (It’s so bad that I sent them a tweet. I do really want advice how to grow out my bangs.)
What are the takeaways?
• Design with mobile users in mind
• View on every device you can get your hands on
• Make adjustments as needed and view again
• Test, test, test download time, links, etc.
• Keep it as simple and easy-to-use as possible.

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Personalized URL Tips!

Tips for Using PURLs

If you’ve ever considered using Personalized URL as part of your mail campaign, here are some helpful tips we’ve compiled.

Starting at square one –

  1. Start with a new domain name. You can use Go Daddy’s bulk registration tool to see which ones are available to you. Get creative and tie your domain name into your campaign vision.
  2. When crafting your PURL message, don’t offer too many choices to the respondent. Give them one offer or one premium, not 10 different offers. When a respondent has to stop and think over an offer, they are more likely to click away and never respond.
  3. Keep the landing page clean, simple and relevant. Don’t crowd your message or add distractions. White space is your friend here, just as in a direct mail piece.
  4. Get them to the submit button as quickly and painlessly as possible. Only ask questions that are absolutely necessary; oftentimes you can get some of this information after they respond.
  5. If they are able, ask your PURL vendor to customize the thank you page and email follow up as well. Personalization goes a long way in increasing response and customer loyalty.

A PURL offers valuable information. You can track who visited their landing page and responded, who visited but didn’t choose to respond, and who didn’t visit at all. Each type offers unique insight to the effectiveness of your marketing, allowing you to tweak future communications to prospects and clients.

How do you see yourself using PURLs to enhance customer communications? We’d love to hear your feedback.

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Strahm Automation | Open House

Add A Splash Of Color To Your Day!

Come join the Strahm Automation & Mailing Open House from 3-6pm TODAY!! Introducing our new Océ ColorStream 3500 Inkjet Printer.

This video showcases the newest addition to the Strahm Automation & Mailing family: Océ ColorStream 3500 Inkjet Printer.

It provides sharp, full color CMYK printing, even printing duplex simultaneously. This high speed printer can produce up to 1,000 letter size sheets per minute. Added to that is the ability to perf – both horizontal and vertical – and trim in line. What can’t this workhorse do?

With the Océ ColorStream 3500, Strahm gains the ability to more effectively respond to ever-changing customer demands, resulting in a finished product that delivers on expectations. At the same time, cutting edge technology and low-waste operation allow Strahm to pass savings along to customers.

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Strahm Open House | Add a Splash of Color

Add a Splash of Color!

StrahmOHStrahm Automation invites you to join us on Friday, November 7th from
3–6pm at our open house. We are proudly introducing our new Océ ColorStream 3500 Inkjet printer!

The newest addition to our production facility provides sharp, full color CMYK printing, even printing duplex simultaneously. This high speed printer can produce up to 1,000 letter size sheets per minute. Add to that the ability to perf – both horizontal and vertical – and trim in line.JoinUs

What can’t this workhorse do? We think our customers will love the new Océ 3500 as much as we do!

So come by November 7th, add a splash of color and something sweet to your day. We will be holding the open house from 3–6pm. Just follow the balloons at 17th and Broadway.

 

Strahm Automation & Mailing Services
1700 Broadway, Kansas City, MO 64108
(816) 756-2733

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Strahm Gains Efficiencies with Canon Solutions America

Strahm Automation & Mailing Services Gains Efficiencies with Canon Solutions America

ocecolorstreaminkjet

Thank you, Canon Solutions America, for such a great write up about our new Océ ColorStream 3500.  You couldn’t be more right about our staff and customers’ enthusiasm for our new printer.

One of the best qualities of Brian Dicker is that he embraces new technology, giving Strahm the best possible production capabilities for our customers.

Thank you Brian and thank you Canon Solutions America!

Read the article here!

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Newest Member of the Strahm Family: Océ ColorStream 3500 Inkjet Printer

Introducing Our Newest Printer: Océ ColorStream 3500 Inkjet Printer

OceColorStreamInkJet

As our customer’s requirements evolve and grow, we continue to add efficiencies in our approach to all phases of production. Recently we have added an Océ ColorStream inkjet printer increasing flexibility for a wide range of applications.

The Océ ColorStream produces high quality, brilliant full color output ideal for transaction, transpromo, books and manuals, and direct mail. With reliable production and Océ’s DigitDot technology, even the most demanding of requirements can be met.

Keep an eye on our blog and social media for more details. Join our mailing list and you just may find an invitation to a future open house!

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Mr. ZIP And The Zip Code Turned 51!

How Much Do You Think About ZIP Codes?

logo1It’s just a string of numbers you add to your letters, cards and packages, right?

There is a whole history, and a pretty cute character, that helped educate your parents and grand parents on how to use these codes and improve mail service.

In July 1963, the postal service implemented the Zone Improvement Plan or ZIP code as it is commonly called. The ZIP code is comprised of 5 digits specific to an area. These codes assist in routing mail efficiently for the USPS.

Predicting that the public would be less than enthusiastic about memorizing not only their ZIP code, but those of family and friends, the USPS introduced Mr. ZIP in late 1962.

Mr. ZIP appeared on buttons, signs, magazines, and even the edges of a sheet of stamps. The point was to educate the public and ingrain the use of ZIP codes to all mailers. Including a ZIP code promised “space-age speed”.

51 years later and Mr. ZIP stands as one of the most successful ad icons of all time. The USPS notes that by 1967, 80% of all Americans recognized him and knew what he stood for.

Mr. ZIP was retired in 1986, but last year (2013) was the 50 year anniversary. As expected, he has been popping up all over the place. He even has his own page on the Smithsonian’s National Postal Museum websitemr_zip_650x300_a01_101201_e

This simple doodle was able to move the general public into participating in the Zone Improvement Plan – which increased efficiency and speed for the USPS for generations to come.

Please enjoy this video from the mid-1960’s starring our friend, Mr. ZIP!

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10 Tips | Email Marketing

10 Email Marketing Tipsemail-marketingTips

      1. Provide Multiple Channels of Communication

Make sure you are reaching your audience wherever they are. Place a sign up form or guest book at a convenient location within your business. Add a button to your website and Facebook page to join your mailing list.  You could even use a QR code which allows a customer to join a list by scanning the code – add this to a business card, flyer or point-of-sale sign. Your customers are connected through multiple social media channels, make it easy for them to connect with you.

      2. Take the Pressure Off

Don’t require customers to give you too much information. Especially if they are joining using a mobile device, ask them for only the information you truly need. If you need a geographic location, perhaps ask only for a zip code instead of a street address or phone number. While an email address is really all you need, additional information will aid you in more targeted marketing. Just don’t expect a consumer to give you their life story in data; be respectful of their time and effort in connecting with you.

      3. Subject Lines of Email Messages: Be Clear and to the Point

The very best subject lines-the ones that get opened the most every time-are the ones that tell exactly what’s in the email. A good subject line should be as brief as possible (maybe 50 characters, including spaces), accurately reflect what is inside and motivate the recipient to open the message. If this were in your email box, would you be likely to open it?

     4. Keep Your Writing Simple

While good writing does matter, email does allow you to speak in a more casual voice – just like any other social media. Your customers are people too, write like a human and drop all the sales jargon and techno babble. You can be funny and loose and still get your message across.

    5. Give a Clear Call-To-Action

The body of the email should include a clear call to action.  Make sure your message contains relevant content and has a compelling reason to act.  Include links and make sure they are tracked so that you can continue to market to people who have shown interest in the past.

    6. Be Mobile Aware

No that some of your customers will access your email via a mobile device. Make sure you know how your email is delivered and displayed on various different mobile devices. Targeting by location is a great tool for mobile marketing.

     7. Send the Right Message to the Right Person

Make sure your list is kept up to date and clean. It is irritating to receive a message with someone else’s name, location or buying history. Customers only interested in one product or part of your business may not be interested in hearing every message you send. Maintaining separate lists by customer interest or preference helps you tailor email messages and campaigns.

    8. Use Surveys to Gather Data Quickly

If you need more customer data to properly segment lists, use a survey as a quick way to get people’s opinions or interests. For customers, it’s visual, it’s interesting, and it takes just a second to answer. Once you’ve got a good pool of responses, you can create new lists based on your results.

    9. Test: Don’t Spray and Pray

Spray and pray emails will never perform as well as tailored emails to particular customer segments.” Segmentation allows you to create targeted email campaigns based on behavioral information or other contact data you know about each recipient. Surveys also help to determine the right tactic for each customer group. This can be done through A/B testing, which tracks the performance of two or more entirely different versions of an email message. Try a soft-sell message to your active subscribers and offer a significant discount to those that are less active or haven’t clicked lately.

   10. Enrich the Contact Data

As you gain more data – and more insight – about your customers, update to manage customer segmentation. Utilize purchase history, click through rates, and additional data gathered through previous marketing campaigns.  Test new messages, new formats and even new segmentations as you improve on your data list.

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Get Started and Save with Every Door Direct Mail

Get Started with Every Door Direct Mail

How much do you know about the USPS program Every Door Direct Mail?

eddmJust this week I was able to provide a customer with a $31,000.00 savings in postage. Wow! What a way to control your marketing budget, right?

Every Door Direct Mail (EDDM) gives you the ability to target a local neighborhood or to reach customers/prospects nationwide. The Simplified Mailing Process helps you identify which USPS mail routes to include in your targeted mailing area. There is a super cool, intuitive EDDM application available online to get you started.

You can access the online tool and get more information here: https://www.usps.com/business/every-door-direct-mail.htm

Who can benefit from EDDM?

  • Retailers
  • Auto dealerships
  • Arts organizations
  • Restaurants
  • Business services
  • Attorneys
  • Doctors
  • Dry cleaners
  • Contractors
  • Realtors

The list could go on and on. If you want to reach a local, or even national, audience EDDM provides an easy, cost effective marketing channel. Remember that $31,000.00 postage savings for my local customer?

Some things to keep in mind when planning your mailing:

  • Mailpieces must meet Standard flats specifications
    • Minimum length 11 ½” OR
    • Minimum height 6 1/8”
    • Weight equal to or less than 3.3 ounces
    • Must contain at least 200 pieces (with a maximum per day of 5,000 pieces for the EDDM Retail option, but unlimited for the EDDM BMEU option)

The USPS is hosting a series of FREE business seminars designed to help you gain a greater understanding of this new service and how it can support your marketing plan.

I suggest reaching out to your local Postal Customer Council to find where and when the next seminar will take place in your area. You can search for your local PCC chapter here: https://www.usps.com/business/local-pcc.htm

The Postal Customer Council is a terrific resource and I hope if you’re mailing, you are taking advantage of all the experience and expertise they can offer.

How do you see yourself using this new Postal Service program Every Door Direct Mail? We would love to hear your ideas and success stories!

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