Archive for January, 2012

New USPS 2nd Ounce Free Pricing!

New 2nd Ounce Free Pricing For First Class, Automation, Presort Letters!

By now you’ve had a chance to review the new postage rates effective January 22, 2012.  If not, you can find the official USPS rate charts here:  http://www.strahm.com/USPSrates.html

Of interest is the new 2nd Ounce Free pricing for First Class, automation, presort letters.

This allows you to mail up to 2 ounces at the 1 ounce postage rate.

Automation

Machinable

Nonmachinable

Weight Not Over (ounces)

5-Digit

3-Digit

AADC

Mixed AADC

Presorted

Presorted

1

0.350

0.374

0.374

0.404

0.424

0.624

2

0.350

0.374

0.374

0.404

0.424

0.624

This is a big “yippee” for commercial mailers, and specifically for those mailing bills and statements (transaction mail).

Transaction mail is typically high value, with an approximate 95% open rate.  Using 2nd Ounce Free pricing, mailers can include special offers, separate marketing messages, announcements and notifications at no additional cost, up to 2 ounces.  The opportunities to use transpromo marketing are nearly endless – surveys, response devices, promotional offers.

This is not a limited time offer from the USPS.  It is only available for First Class, automation, presort letters.  If you are using the services of a mail co-mingler, you should be taking advantage of this 2nd Ounce Free pricing.  Ask your vendor for details.

Go ahead – use that nice coated (heavy) paper stock!  Add a fancy insert to upsell your customers and prospects!  Include a survey to measure how you’re doing in your customers’ eyes!

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We Have Answers… Mail Answers!!

Quiz Answers Have Arrived!

Thank you to everyone who participated in our first quiz last week. We were excited to see the number of responses we got and

we appreciate the time you took to play along.  Your personalized calendars will be sent to you this week.

The answers to the quiz are below.  But first I want to say a couple of things about the Postal Service.

There has been a lot of talk lately about the Postal Service and its current state.  Why is its deficit so great?  Should it be privatized?  But never forget, the United States Postal Service has a rich history and to this day provides great value for its services.

Every person in the United States, no matter who, no matter where, has equal access to mail service.  The USPS continues to be the only carrier that will deliver to any and all addresses – and they do it 6 days a week.

It costs no more to send a letter across the country, or to remote locations requiring access by mule (!), than it does to send a letter across town.  And compared to other countries, the cost of a First Class stamp is one of the lowest.

The service standard for First Class mail is 1 – 3 days, and Standard Rate mail is 3 – 10 days.  And you can get all of this service for a mere $0.45 for a one ounce letter (price effective January 22, 2102).

I urge you to take the time to wander through some amazing facts, figures and history of the Postal Service.

http://about.usps.com/who-we-are/postal-history/welcome.htm

And now on to the quiz answers!

  1. The Postal Service is: d. All of the above
  2. Which is not a method used to move mail by the Postal Service? c. Bow and Arrow
  3. The first Postmaster General of the Post Office was: c. Benjamin Franklin
  4. Which one of the following is not an approved Move Update endorsement? d. Forwarding Service Requested
  5. For automation rates on First Class Mail, addresses must be updated within _______ days prior to the mailing? c. 95 days
  6. Which of the following is not a “best practice” when addressing a mailpiece? c. Right-justify every line in the address block
  7. Flat-size mailpieces, regardless of class of mail, must be rectangular in shape, uniform in thickness and flexible. a. True
  8. When designing a mailpiece, who would be a good resource for obtaining instructions to design automation compatible mailpieces? b. Mailpiece Design Analyst
  9. Mail service providers can help you: f. All of the above

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Is Your Mailing Knowledge Up To Par? Test It Here!!

Test Your Mailing Knowledge

Today’s blog post is all about increasing and measuring your mailing knowledge.  There are 9 questions in the quiz and the answers to each can be found in our past blogs.

If you take the quiz before Thursday, January 19th, you will receive a FREE PERSONALIZED 2012 CALENDAR!

Answers will be published in next Thursday’s blog, so don’t forget to check back to see how you did.

Simply follow the link provided below, answer 9 simple questions and we will mail you a calendar.

http://www.strahm.com/BlogQuizTYMK-site/landing.aspx?rid=$1

Good luck!

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Do You Qualify For Nonprofit Standard Mail?

Nonprofit Standard Mail – Do You Qualify?

Nonprofit Standard Mail rates offer about a 40% savings over regular Standard rate postage.  But do you qualify for these rates?

In 1951 Congress created an exception for nonprofit organizations to mail at reduced rates for what was then called third-class mail.  In 1978 Congress authorized Standard Mail rates for Qualified Political Committees (QPCs).  Those committees consisted of the Democratic Congressional Campaign Committee, the Democratic Senatorial Committee, the National Republican Congressional Committee, the National Republican Senatorial Committee; a national committee of a political party, and finally, a state committee of a political campaign committee.  No such eligibility was authorized for other committees such as local committees of a political party or candidate committees.

As part of the National Voter Registration Act of 1993, voting registration officials were added to the list of those eligible to use the Nonprofit Standard Mail rate.

It is important to note that Congress, not the Postal Service, designates the types of organizations eligible to be authorized to mail at the Nonprofit Standard Mail rates.

You must obtain authorization to mail Nonprofit Standard Mail rates.  Complete PS Form 3624, which is available online at www.usps.com (click All Products & Services, then Forms & Publications), or at any post office.  You will be required to submit supporting documentation such as formative papers, articles of incorporation, constitution or charter, trust indenture, etc.  Your local Postmaster or Business Mail Entry manager can help answer questions about completing the form and documentation.

Aside from Qualified Political Committees and Voter Registration Officials, who else is eligible for these rates?

  • Religious
  • Educational
  • Scientific
  • Philanthropic
  • Agricultural
  • Labor
  • Veterans
  • Fraternal

Who is ineligible?

These and similar organizations do not qualify for the Nonprofit Standard Mail prices, even if organized on a nonprofit basis:

  • Automobile clubs.
  • Business leagues.
  • Chambers of commerce.
  • Citizens’ and civic improvement associations.
  • Individuals.
  • Mutual insurance associations.
  • Political organizations (other than those specified above).
  • Service clubs (e.g., Civilian, Kiwanis, Lions, Optimist, and Rotary).
  • Social and hobby clubs.
  • Associations of rural electric cooperatives.
  • Trade associations.
  • Government – State, county, and municipal governments are generally not eligible for the Nonprofit Standard Mail prices. However, a separate and distinct state, county, or municipal governmental organization that meets the criteria for any one of the specific categories listed in the eligible column may be eligible, notwithstanding its governmental status.

You can learn more about Nonprofit Standard Rate mailings, including eligibility standards, meeting requirements and matter that can or cannot be mailed at these special rates here:  http://pe.usps.com/text/dmm300/703.htm

All the requirements, paperwork and authorization may seem daunting, but if you qualify for Nonprofit Standard Mail rates, take advantage of that savings today!

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